I am so proud to be part of a company that is at the forefront of technology and the architectural visualization industry, but above all, a company that cares so much about its clients and how our work and expertise can positively benefit the real estate industry. As a result, NEEZO Studios contracted Leger Research (the largest Canadian-owned market research and analytics company in Canada) to conduct a never done before in-depth 10 minute survey aimed at providing up-to-date research on homebuyer sentiment related to buying a pre-construction home. This survey gave homebuyers the opportunity to give their honest feedback regarding the digital tools available to them when it comes to envisioning and understanding how their new home will look before it is built.
As a leading architectural visualization studio that is always ahead of the game, NEEZO Studios understands how valuable digital marketing tools can be for home buyers, especially now that the Covid-19 pandemic has dramatically shifted the paradigm of the homebuying process.
When speaking to prospective new clients, Marvin Maalouf, founder of NEEZO Studios, sometimes encounters those who say: “That’s a cool piece of technology, but…” or “Neat sales software, but…” or “You produce extremely photorealistic 3D renderings and animations, but…my homebuyers don’t care about all this digital/virtual stuff.”
Regarding the results of this survey, Marvin stated, “Turns out home buyers do care. Homebuyers today are time-starved, very tech-savvy, and before they even visit a pre-construction sales center, they’ve already done their homework – digitally and virtually.
NEEZO Studios decided to be the very first in the architectural visualization industry to initiate a survey to dispel myths that homebuyers don’t care about digital and virtual selling tools. This survey will be of value to demonstrate to builders and developers what their buyers want and need in today’s pandemic times, and I strongly believe these sentiments will continue, even post-pandemic.”
Now at this point, you’re probably eager to find out some of those statistics…thanks for sticking around 🙂
Check out some of our findings from this survey below.
A majority say they would appreciate the option to visit new home and condo sales centers virtually (74%)
The most important digital elements when visiting a sales centre are: floor plans in 2D (85%), being able to digitally view home on lot (78%), and seeing the distance to amenities (75%)
The most important features that homebuyers care about are: Viewing floor plans in 2D (85%), Being able to digitally view the home on the lot (78%), Being able to see how many minutes away amenities are (75%), Photo galleries (73%), 3D renderings of the home or condo (73%), Floor Plans in 3D (72%).
Seeing that NEEZO is always at the forefront of the archviz industry, did you know that our real time real estate sales software, LiveSite™, consists of all of these super important features and more? Check out our demo here to learn more about how LiveSite is the perfect tool to sell your upcoming development in the sales center and/or at home via the web.
The most appealing features of a virtual visit would be viewing the kitchen options with the click of a button (73%)
NEEZO has created a very useful kitchen configurator that allows you to view the kitchen options with the click of a button. Check out our demo of the kitchen configurator that we created for Sears USA.
Over half would enjoy looking for a new home virtually (52%)
Methodology
The survey questions were created by NEEZO Studios. If you’d like to see additional questions added to future surveys, please feel free to reach out and let us know.
The online survey was executed by Leger and conducted among a database of magazine subscribers whose readers are homeowners and homebuyers in Toronto and the Greater Toronto Area. It was carried out and the data was collected between Nov. 12 and 23, 2020. The analysis of the survey was independently provided by Leger.
Future Research Studies
NEEZO Studios’ research division is committed to conducting this survey on a regular basis. If you’d like to be added to the mailing list to receive this, future research findings or other newsletters, you can reach out via info@neezostudios.com.
About Leger
Leger is the largest Canadian-owned market research and analytics
company, with more than 600 employees in eight Canadian and U.S. offices. Leger has been working with prestigious clients since 1986. For more information, visit leger360.com.
About NEEZO Studios
NEEZO Studios is an award-winning true one-stop creative studio and architectural visualization firm specializing in:
Photo-realistic 3D renderings and creative animations
Architectural scale models
Real time interactive sales center software
2D/3D immersive interactive applications
Virtual reality
Augmented reality
Video content
Aerial/drone photography
Branding and design
And much more…
Based in Mississauga, Ont. in the GTA, NEEZO Studios has attained a
prominent clientele all over North America and even around the globe. Aside from collaborating with builders and developers in the real estate industry for close to two decades, NEEZO started a trend more than 10 years ago in the TV world, creating renderings and animations for The Property Brothers shows on HGTV (as well as other TV design shows), where they show furniture sliding, rolling and falling into place to convey the before and after inspiration for the reveals that the Property Brothers, Jonathan Scott and Drew Scott, are working towards each episode.
Through the latest innovations in 3D technology, paired with its storytelling and design aesthetic strengths, NEEZO Studios creates end-to-end digital solutions that have made a prominent impact in both the digital marketing and proptech industries.
