Hey, it's Chloé
Behind the Creativity: Blog 37
I am very happy to share the two fully detailed townhome and fully detailed condo scale models that NEEZO created for Coletara Developments’ Apex Condos. Apex is a stunning collection of condominiums capturing the lifestyle of downtown Hamilton. Coming Spring 2022, this pinnacle of architecture and design will bring a new height of luxury living in Downtown Hamilton, Ontario.
Building every scale model is time consuming and requires attention to detail, but the end result sure is worth it. Check out this fun video to see the journey of our two Apex scale models and how they went from our scale model shop to the middle of the sales center.
I had the opportunity to stop by the Apex Condos sales center to check out the models on display and got a picture next to the tower model. Doesn’t it look amazing on display?!
Although the main focus of our studio is to be a one stop shop (including creating marketing tools like renderings, animations, and interactive sales software), there’s something unique about having a physical scale model on display in the sales center. Not only does it give potential buyers the chance to look at the details and really appreciate the intricacy of the building, but it also gives people the perfect photo-op!
As always, we had a great time creating these two scale models. If you are interested in checking them out or are interested in learning more about what Apex has to offer, be sure to visit the sales center.
If you are interested in getting a scale model for your next project, please reach out to us at info@neezostudios.com
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Hey, it's Chloé
Behind the Creativity: Blog 36
Happy New Year! What better way to start 2022 than with a brand new demo reel🤗 We are so excited to finally share it with you! Since our studio’s inception nearly two decades ago, NEEZO Studios has become internationally recognized as one of the top creative studios taking the PropTech and marketing industries by storm. As a true one stop creative studio, the possibilities of what we can create are endless. Our 2022 reel perfectly exemplifies our creativity, passion, and what makes NEEZO unique. So turn up the volume, grab some popcorn and take a journey with us to get a little glimpse into what we’ve been up to and what is yet to come.
Since our studio’s establishment in 2005, NEEZO has garnered a large clientele from all over the world who seek our creative services. With clients such as: D.R. Horton (America’s #1 Homebuilder), Tridel, Google, Netflix, Facebook, HGTV, Property Brothers, Microsoft, Brookfield Residential, Jaguar, DAMAC Properties, The Home Depot, Constellation HomeBuilder Systems, and Mizrahi Developments, NEEZO has been able to amass a huge portfolio of thousands of projects.
Instead of working with multiple vendors for every project that builders had, we became the one stop shop for all things real estate marketing, therefore removing the hassle that clients once dealt with while working with multiple companies for the same project. As a result of the extensive range of services that our award-winning studio provides, it is undeniable that having an experienced and passionate studio to work with is very beneficial for any builder looking for marketing services for their next project.
Some of our services include:
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Photorealistic 3D renderings
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Creative animations (as seen on HGTV’s Property Brothers and Netflix’s Motel Makeover)
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Architectural Scale Models
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2D/3D Interactive Sales Applications
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Software Development
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Virtual Reality/Augmented Reality
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Drone Photography
To read more about all of NEEZO’s services, please read our last blog here: https://neezostudios.com/blog/onestopcreativestudio/
CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
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Hey, it's Chloé
Behind the Creativity: Blog 35
Located in Toronto, North America’s condo capital (where there are more cranes than any other city in North America), sits the headquarters of NEEZO Studios, an award-winning architectural visualization firm that has quickly become internationally recognized as one of the top creative studios taking the PropTech and real estate marketing industries by storm.
Since our studio’s establishment in 2005, NEEZO has garnered a large clientele from all over the world who seek our creative services. Our studio specializes in photorealistic 3D renderings and animations, architectural scale models, interactive applications – including their breakthrough real estate sales software, LiveSite™, custom software development, virtual reality, augmented reality, configurators, visualizers, virtual staging, VFX, aerial/drone photography, as well as print and digital marketing services.
Get To Know NEEZO’s CEO & EVP
The power couple who lead the company are Marvin Maalouf – Founder, President, and CEO of NEEZO Studios, and Aline Maalouf – Partner and Executive Vice President of NEEZO Studios.
“I created NEEZO Studios because as an Engineer by trade, I knew that the industry had barely scratched the surface of what was possible in creating cutting edge, innovative experiences for clients. It’s thrilling to lead a talented team who are inventing new worlds of digital exploration.” says Marvin Maalouf.
Under the couple’s leadership, NEEZO Studios has developed into a globally respected powerhouse of unparalleled artistic, digital and technical abilities.
Aline added, “I’m passionate about supporting our strong team and delivering outstanding work for our clients. Every project we undertake is another opportunity to create a new digital masterpiece. I’m excited by the work we’re doing to usher in a new era of digital storytelling and creating journeys of imagination.”
True to our company’s founding principles, Marvin and Aline place a high value on delighting clients with exemplary service, hiring top talent that excel in their fields and fostering innovative solutions that push creative and technical limits.
How Working With NEEZO Can Benefit You
With clients such as: D.R. Horton (America’s #1 Homebuilder), Tridel, Google, Netflix, Facebook, HGTV, Property Brothers, Microsoft, Brookfield Residential, Jaguar, The Home Depot, Constellation HomeBuilder Systems, and Mizrahi Developments, NEEZO has been able to amass a huge portfolio of thousands of projects. So, let’s take a look at how our creative studio uses all of our services to bring every project to life and why the one stop shop that we provide might be exactly what you’ve been looking for.
Photorealistic Renderings
Having created thousands of renderings over the years, we know how valuable it is to tell every project’s story through each rendering that we produce. Fun fact: We can produce renderings that are so photorealistic, they have been mistaken for actual photographs!
Creative Animations
When it comes to creating animations, whether it be for the real estate industry or any other type of project, NEEZO Studios has developed a masterful technique that allows every project‘s story to be portrayed in a unique way.
Whether we are creating an animation to show off an upcoming real estate development…
LiveSite™ Real Estate Sales Software
LiveSite™ is NEEZO’s state-of-the-art real time real estate sales center/web-based software. This application has helped new home builders and developers participate in impactful and memorable sales experiences in the sales center — and through the web and on mobile devices too! NEEZO is the first company of its kind in the PropTech industry to create a real time 3D web based application that encompasses all of the features that you would need to make your project shine. We also have the ability to customize each LiveSite™ project to suit the needs of every builder and their development, thanks to our award-winning expertise in game engine technology.
Watch All That LiveSite™ Has to Offer:
Architectural Scale Models
We recently acquired a building next door to our current studio, expanding our footprint to 15,000 sq. ft., giving our headquarters a campus-like feel. Our growth as a company is all in an effort to increasingly serve the international demand for our work, which heavily includes allocating more floor space for our rapidly growing scale model division. Prior to the Covid-19 restrictions, it wasn’t unusual for the NEEZO model makers to hop over to Manhattan for an install in the morning, grab a bite in the Big Apple, then head back to Toronto for another scale model install in the afternoon.
By using the latest innovations in 3D printing and laser cutting technology, as well as incorporating a variety of mediums, we are able to authenticate any texture or material to produce the most realistic concepts. From producing small scale model bus stops for Walt Disney’s Ant-Man Movie Premiere, to creating an 11ft. scale model of Mizrahi Developments’ The ONE (Canada’s soon-to-be tallest high rise), our scale model portfolio has grown to be very diverse.
Check out these fun Behind-The-Scenes Videos to watch how NEEZO’s models go from the scale model shop to the middle of each sales center:
Television
Called upon by some of the hottest shows and talent in TV production, NEEZO’s 3D animations, photorealistic renderings, and motion graphics, have been and continue to be featured on Netflix, ABC, HGTV, FOX, W Network, CBC, CTV, and The Food Network, just to name a few. NEEZO Studios has been the home of the 3D animations and renderings featured on HGTV’s hit show The Property Brothers since its inception over a decade ago, and have continued this partnership to create the 3D animations and renderings on their other shows such as: Celebrity IOU, Forever Home, Brother vs. Brother, and Property Brothers at Home.
“For most people, the hardest part about buying a home is seeing the potential in the property. NEEZO Studios has always been an invaluable tool to help us paint the picture for buyers” said Property Brothers’ Drew and Jonathan Scott.
Other shows include Netflix’s new hit show, Motel Makeover, Jimmy Kimmel Live!, Where to I Do?, Holmes Family Effect, Canada: The Story of Us, The Marilyn Dennis Show, and much more.
Check out some of NEEZO’s latest TV work below:
Red Carpet VIP-VR
Our latest 3D breakthrough creative product, Red-Carpet VIP-VR, is a virtual duplicate of a builder’s sales centre experience that gets you to the proverbial front of the line—wherever you are. Homebuyers and investors can experience the sales centre 24 hours a day, 365 days a year.
“As the pandemic paralyzed business; builders had invested half a million dollars or more in these stunning sales centres that were just sitting there… empty, when they were poised to experience a successful selling season. Everything came to a grinding halt.”
Marvin Maalouf, innately skilled at reverse engineering thought, “How could my builder clients still make use of these showpiece sales centres and safely give homebuyers and investors that high touch sales centre experience… and that’s when it hit me! Shortly after, we rolled out RED-CARPET VIP-VR which serves as the perfect prelude to LiveSite™.”
For those not visiting the sales centre in-person, NEEZO implemented a series of interactive touchpoints that enable users to download, listen to or view photorealistic 3D elements of the entire sales centre. Beyond the 3D tour, though, there’s an enhanced conventional VR walk-through with a myriad of interactive components, including a video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre and 3D renderings of features like various kitchen combinations.
Most recently, NEEZO’s Red Carpet VIP-VR won Gold at NAHB’s The Nationals 2021, an award that is as prestigious in the real estate industry as the Oscars are for the film industry.
Virtual/Augmented Reality
Using state-of-the-art technology, coupled with our strong artistic skills and vast experience in creating video games, NEEZO also has the ability to create unparalleled and memorable virtual and augmented reality experiences. The company’s virtual reality and augmented reality experiences enable users to explore new residential or commercial developments, walk through recreational parks, and even discover historic spaces.
Configurators and Visualizers
NEEZO has been called upon by world-renowned companies to create stunning configurators and visualizers that showcase different project types. For example, in partnership with Avery Dennison, NEEZO Studios designed and developed a photo-realistic vehicle wrapping visualizer application that allows users to choose their favorite vehicle, then select from Avery’s library of 100+ vinyl films to customize the vehicle’s body, mirrors, roof, and hood to your liking.
NEEZO also partnered with Sears USA to create a photo-realistic kitchen finish configurator application that allows users to select from a real-world library of hundreds of cabinet finishes, door shapes, cabinet hardware, as well as backsplashes, countertops, and floor finishes.
We’ve also partnered with The Home Depot to create a custom configurator that allows users to sift through Home Depot’s product offerings, view price, and then arrange the hardware around a model garage to get an idea as to how they can design their space.
Drone/Aerial Photography
To add on to the wide array of services that our one stop studio offers, NEEZO has in-house certified and licensed Drone Pilots that act as your eye in the sky, meaning they are able to capture your project’s site before the shovel hits the ground. After collecting the drone footage, the NEEZO drone division sends it over to the renderings and animations division in order to incorporate the footage into the project’s animation and renderings.
In this animation, you can see how we were able to incorporate drone footage into the animation that we created for a development beside The University of Alabama’s Bryant-Denny Stadium.
What Makes NEEZO So Unique
As the years have gone by, we noticed that this industry was missing a true one stop shop that could provide everything under one roof and was the best at what they do. Instead of working with multiple vendors for every project that builders had, we became the one stop shop for all things real estate marketing, therefore removing the hassle that clients once dealt with while working with multiple companies for the same project. As a result of the extensive range of services that our award-winning studio provides, it is undeniable that having an experienced and passionate studio to work with is very beneficial for any builder looking for marketing services for their next project.
CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios
Hey, it's Chloé
Behind the Creativity: Blog 34
I am very happy to share one of NEEZO’s latest scale models that was created for Edenshaw Developments’ ALBA. ALBA is an upcoming condo development that will feature modern architectural design. With over 400 suites spanning across 32 storeys, this condo development is going to bring a new standard of condominium living to downtown Mississauga, ON.
Building every scale model takes hard work, but the end result sure is worth it. That’s why we decided to bring you along to see the journey of the ALBA scale model and how it went from our scale model shop to the middle of the sales center.
I had the opportunity to stop by the ALBA sales center to check out the model on display for myself. How gorgeous does it look in the middle of the sales center?
Although here at NEEZO, we create all of the virtual marketing tools as well (ex. Renderings, animations, sales software, etc), there’s nothing like having a scale model on display in the sales center because it gives potential buyers the opportunity to look at the details and really appreciate the intricacy of the building…oh yeah, it also gives people the perfect photo-op. If you were wondering, this scale model was constructed at a scale of 1:75.
As always, we had a great time creating this scale model. If you’re around the area, be sure to stop by the ALBA sales center to check out the model for yourself…you’ll definitely be wowed (please be sure to check the COVID-19 rules and regulations before visiting).
If you are interested in getting a scale model for your next project, please reach out to us at info@neezostudios.com
CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
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Hey, it's Chloé
Behind the Creativity: Blog 33
I am very excited to share that NEEZO Studios’ 3D animations are featured on Netflix’s newest original series, Motel Makeover!
Motel Makeover is a 6 episode series that “centers on friends and business partners April Brown and Sarah Sklash as they reinvigorate a dated property in Sauble Beach, Ontario. It’s a second location for their brand of June Motels, which offer guests Instagram-worthy backdrops, rosé and plenty of millennial pink.” (Credit: USA Today, Mere home renovations aren’t enough: Motel makeovers are the latest in the supersized TV boom). Motel Makeover began streaming on Netflix on August 25, 2021 and can be watched in 190 countries.
Check out some of our animations from Motel Makeover below..yes, these are just screenshots, but you can check out the full animations by watching the episodes 🙂
Our animations on Motel Makeover are used to show viewers the before and after of the spaces. While Sarah and April discuss their plans and how they would like to renovate the Motel, our animations fly onto the screen and build up everything that the girls are saying word for word. This style of animation that we create for these TV shows is a process that takes a lot of in-studio designing and specific NEEZO techniques in order to reach that signature NEEZO look that everyone knows.
Although our work has been and continues to be featured on TV shows, it was a pretty cool feeling to see our work and our name in the credits on Netflix.
As some of you may know, NEEZO has been the home of the 3D animations on HGTV’s Property Brothers since its inception in 2011, but our history with creating animations for TV doesn’t just stop there. We’ve also created the animations on other shows that feature Drew and Jonathan Scott (a.k.a. The Property Brothers) such as: Brother Vs. Brother, Forever Home, Celebrity IOU, Property Brothers at Home, and more. You might’ve also noticed our animations on CTV’s Holmes Family Effect, on Jimmy Kimmel Live!, Income Property, and on channels such as ABC, CBC, W Network, and The Food Network.
NEEZO Studios is the go-to studio for the film and television industry and we’re excited for what is to come. Check out Motel Makeover for yourself on Netflix and keep an eye out to spot our animations during each episode.
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Hey, it's Chloé
Behind the Creativity: Blog 32
Bringing the Kelowna skyline to life with the dual towers at ONE Water Street! NEEZO Studios had the opportunity to create the 3D photorealistic renderings and animation of the Penthouse for Kerkhoff Construction and North American Development Group (NADG)’s ONE Water Street, an upcoming development that is set to be Kelowna’s soon-to-be tallest high rises.
How We Created the Animation
When creating this animation (and any of our animations for that matter), we really focus on the music. Think about when you watch a movie. No matter if it’s a horror movie, documentary, thriller, etc, the music does so much to draw the audience in and portray a message because it speaks for itself.
For this animation specifically, we knew that this is a classy penthouse project. Rather than choosing an upbeat song for example, a more sophisticated and elegant cinematic track was chosen in order to bring out the classiness and luxuriousness that this penthouse collection is all about.
After choosing the music, we built out the animation to fit with the beat of the song. While you watch the animation, keep an eye to catch some of the moving parts or changing scenes that flow to the beat of the music.
So now that we’ve covered the importance of the music, let’s move to our creative approach and pretty much how we did what we did.
As you can see, the very beginning of the animation starts off with aerial drone footage that shows off not only the surrounding area, but also where the dual towers will be placed once built. From the first few seconds, the music and the footage already draw in the audience.
While creating the animation of the penthouse, we made sure to exemplify just how sophisticated and breathtaking the penthouse collection is. In the majority of the shots, we made sure to show the view that buyers will always be able to see from their floor-to-ceiling length windows. We also included some fun details such as opening the door and making the grand reveal of the private outdoor terrace. (At this point, the music is building up and really keeping the potential buyers fully engaged and drawn to what they are watching).
After going around each room and focusing on the important details, the music settles down and buyers are left wanting more of that enchanting story that they had been watching.
Creating an impactful animation is all about how you portray the message. With our ONE Water Street penthouse animation, we chose the perfect soundtrack and played with the footage to draw the viewer in and truly tell the story of how enchanting this penthouse collection is.
About the Penthouse Collection
The ONE Water Street penthouse is a 4500+ square feet architectural canvas on the 36th floor. With an additional 2600+ square feet of outdoor space landscaped with lush greenery and surrounded by a breathtaking view, the ONE Water Street penthouse is an impressive place to call home. Since the interiors are pretty much empty canvases when it comes to the design, potential buyers have the freedom to customize their penthouse. With that said, and if you were wondering, Toronto-based interior designer, Gluckstein Design, designed the penthouse collection. Other than working with them on the ONE Water penthouse, NEEZO Studios has collaborated with Gluckstein Design on several occasions to bring to life some amazing projects. The ONE Water penthouse collection has an unbelievable 360 degree view of the surrounding city, lake and mountains from floor-to-ceiling windows and seemingly endless outdoor spaces.