Behind the Creativity: Blog 35
Located in Toronto, North America’s condo capital (where there are more cranes than any other city in North America), sits the headquarters of NEEZO Studios, an award-winning architectural visualization firm that has quickly become internationally recognized as one of the top creative studios taking the PropTech and real estate marketing industries by storm.
Since our studio’s establishment in 2005, NEEZO has garnered a large clientele from all over the world who seek our creative services. Our studio specializes in photorealistic 3D renderings and animations, architectural scale models, interactive applications – including their breakthrough real estate sales software, LiveSite™, custom software development, virtual reality, augmented reality, configurators, visualizers, virtual staging, VFX, aerial/drone photography, as well as print and digital marketing services.
Get To Know NEEZO’s CEO & EVP
The power couple who lead the company are Marvin Maalouf – Founder, President, and CEO of NEEZO Studios, and Aline Maalouf – Partner and Executive Vice President of NEEZO Studios.
“I created NEEZO Studios because as an Engineer by trade, I knew that the industry had barely scratched the surface of what was possible in creating cutting edge, innovative experiences for clients. It’s thrilling to lead a talented team who are inventing new worlds of digital exploration.” says Marvin Maalouf.
Under the couple’s leadership, NEEZO Studios has developed into a globally respected powerhouse of unparalleled artistic, digital and technical abilities.
Aline added, “I’m passionate about supporting our strong team and delivering outstanding work for our clients. Every project we undertake is another opportunity to create a new digital masterpiece. I’m excited by the work we’re doing to usher in a new era of digital storytelling and creating journeys of imagination.”
True to our company’s founding principles, Marvin and Aline place a high value on delighting clients with exemplary service, hiring top talent that excel in their fields and fostering innovative solutions that push creative and technical limits.
How Working With NEEZO Can Benefit You
With clients such as: D.R. Horton (America’s #1 Homebuilder), Tridel, Google, Netflix, Facebook, HGTV, Property Brothers, Microsoft, Brookfield Residential, Jaguar, The Home Depot, Constellation HomeBuilder Systems, and Mizrahi Developments, NEEZO has been able to amass a huge portfolio of thousands of projects. So, let’s take a look at how our creative studio uses all of our services to bring every project to life and why the one stop shop that we provide might be exactly what you’ve been looking for.
Photorealistic Renderings
Having created thousands of renderings over the years, we know how valuable it is to tell every project’s story through each rendering that we produce. Fun fact: We can produce renderings that are so photorealistic, they have been mistaken for actual photographs!
Creative Animations
When it comes to creating animations, whether it be for the real estate industry or any other type of project, NEEZO Studios has developed a masterful technique that allows every project‘s story to be portrayed in a unique way.
Whether we are creating an animation to show off an upcoming real estate development…
LiveSite™ Real Estate Sales Software
LiveSite™ is NEEZO’s state-of-the-art real time real estate sales center/web-based software. This application has helped new home builders and developers participate in impactful and memorable sales experiences in the sales center — and through the web and on mobile devices too! NEEZO is the first company of its kind in the PropTech industry to create a real time 3D web based application that encompasses all of the features that you would need to make your project shine. We also have the ability to customize each LiveSite™ project to suit the needs of every builder and their development, thanks to our award-winning expertise in game engine technology.
Watch All That LiveSite™ Has to Offer:
Architectural Scale Models
We recently acquired a building next door to our current studio, expanding our footprint to 15,000 sq. ft., giving our headquarters a campus-like feel. Our growth as a company is all in an effort to increasingly serve the international demand for our work, which heavily includes allocating more floor space for our rapidly growing scale model division. Prior to the Covid-19 restrictions, it wasn’t unusual for the NEEZO model makers to hop over to Manhattan for an install in the morning, grab a bite in the Big Apple, then head back to Toronto for another scale model install in the afternoon.
By using the latest innovations in 3D printing and laser cutting technology, as well as incorporating a variety of mediums, we are able to authenticate any texture or material to produce the most realistic concepts. From producing small scale model bus stops for Walt Disney’s Ant-Man Movie Premiere, to creating an 11ft. scale model of Mizrahi Developments’ The ONE (Canada’s soon-to-be tallest high rise), our scale model portfolio has grown to be very diverse.
Check out these fun Behind-The-Scenes Videos to watch how NEEZO’s models go from the scale model shop to the middle of each sales center:
Television
Called upon by some of the hottest shows and talent in TV production, NEEZO’s 3D animations, photorealistic renderings, and motion graphics, have been and continue to be featured on Netflix, ABC, HGTV, FOX, W Network, CBC, CTV, and The Food Network, just to name a few. NEEZO Studios has been the home of the 3D animations and renderings featured on HGTV’s hit show The Property Brothers since its inception over a decade ago, and have continued this partnership to create the 3D animations and renderings on their other shows such as: Celebrity IOU, Forever Home, Brother vs. Brother, and Property Brothers at Home.
“For most people, the hardest part about buying a home is seeing the potential in the property. NEEZO Studios has always been an invaluable tool to help us paint the picture for buyers” said Property Brothers’ Drew and Jonathan Scott.
Other shows include Netflix’s new hit show, Motel Makeover, Jimmy Kimmel Live!, Where to I Do?, Holmes Family Effect, Canada: The Story of Us, The Marilyn Dennis Show, and much more.
Check out some of NEEZO’s latest TV work below:
Red Carpet VIP-VR
Our latest 3D breakthrough creative product, Red-Carpet VIP-VR, is a virtual duplicate of a builder’s sales centre experience that gets you to the proverbial front of the line—wherever you are. Homebuyers and investors can experience the sales centre 24 hours a day, 365 days a year.
“As the pandemic paralyzed business; builders had invested half a million dollars or more in these stunning sales centres that were just sitting there… empty, when they were poised to experience a successful selling season. Everything came to a grinding halt.”
Marvin Maalouf, innately skilled at reverse engineering thought, “How could my builder clients still make use of these showpiece sales centres and safely give homebuyers and investors that high touch sales centre experience… and that’s when it hit me! Shortly after, we rolled out RED-CARPET VIP-VR which serves as the perfect prelude to LiveSite™.”
For those not visiting the sales centre in-person, NEEZO implemented a series of interactive touchpoints that enable users to download, listen to or view photorealistic 3D elements of the entire sales centre. Beyond the 3D tour, though, there’s an enhanced conventional VR walk-through with a myriad of interactive components, including a video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre and 3D renderings of features like various kitchen combinations.
Most recently, NEEZO’s Red Carpet VIP-VR won Gold at NAHB’s The Nationals 2021, an award that is as prestigious in the real estate industry as the Oscars are for the film industry.
Virtual/Augmented Reality
Using state-of-the-art technology, coupled with our strong artistic skills and vast experience in creating video games, NEEZO also has the ability to create unparalleled and memorable virtual and augmented reality experiences. The company’s virtual reality and augmented reality experiences enable users to explore new residential or commercial developments, walk through recreational parks, and even discover historic spaces.
Configurators and Visualizers
NEEZO has been called upon by world-renowned companies to create stunning configurators and visualizers that showcase different project types. For example, in partnership with Avery Dennison, NEEZO Studios designed and developed a photo-realistic vehicle wrapping visualizer application that allows users to choose their favorite vehicle, then select from Avery’s library of 100+ vinyl films to customize the vehicle’s body, mirrors, roof, and hood to your liking.
NEEZO also partnered with Sears USA to create a photo-realistic kitchen finish configurator application that allows users to select from a real-world library of hundreds of cabinet finishes, door shapes, cabinet hardware, as well as backsplashes, countertops, and floor finishes.
We’ve also partnered with The Home Depot to create a custom configurator that allows users to sift through Home Depot’s product offerings, view price, and then arrange the hardware around a model garage to get an idea as to how they can design their space.
Drone/Aerial Photography
To add on to the wide array of services that our one stop studio offers, NEEZO has in-house certified and licensed Drone Pilots that act as your eye in the sky, meaning they are able to capture your project’s site before the shovel hits the ground. After collecting the drone footage, the NEEZO drone division sends it over to the renderings and animations division in order to incorporate the footage into the project’s animation and renderings.
In this animation, you can see how we were able to incorporate drone footage into the animation that we created for a development beside The University of Alabama’s Bryant-Denny Stadium.
What Makes NEEZO So Unique
As the years have gone by, we noticed that this industry was missing a true one stop shop that could provide everything under one roof and was the best at what they do. Instead of working with multiple vendors for every project that builders had, we became the one stop shop for all things real estate marketing, therefore removing the hassle that clients once dealt with while working with multiple companies for the same project. As a result of the extensive range of services that our award-winning studio provides, it is undeniable that having an experienced and passionate studio to work with is very beneficial for any builder looking for marketing services for their next project.
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