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Scale Model Spotlight: Apex Condos

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 37

I am very happy to share the two fully detailed townhome and fully detailed condo scale models that NEEZO created for Coletara Developments’ Apex Condos. Apex is a stunning collection of condominiums capturing the lifestyle of downtown Hamilton. Coming Spring 2022, this pinnacle of architecture and design will bring a new height of luxury living in Downtown Hamilton, Ontario.
 
Building every scale model is time consuming and requires attention to detail, but the end result sure is worth it. Check out this fun video to see the journey of our two Apex scale models and how they went from our scale model shop to the middle of the sales center.
I had the opportunity to stop by the Apex Condos sales center to check out the models on display and got a picture next to the tower model. Doesn’t it look amazing on display?!
Although the main focus of our studio is to be a one stop shop (including creating marketing tools like renderings, animations, and interactive sales software), there’s something unique about having a physical scale model on display in the sales center. Not only does it give potential buyers the chance to look at the details and really appreciate the intricacy of the building, but it also gives people the perfect photo-op!
 
As always, we had a great time creating these two scale models. If you are interested in checking them out or are interested in learning more about what Apex has to offer, be sure to visit the sales center.
 
If you are interested in getting a scale model for your next project, please reach out to us at info@neezostudios.com

New Year, New Reel! Check Out The New 2022 Demo Reel From NEEZO Studios

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 36

Happy New Year! What better way to start 2022 than with a brand new demo reel🤗 We are so excited to finally share it with you! Since our studio’s inception nearly two decades ago, NEEZO Studios has become internationally recognized as one of the top creative studios taking the PropTech and marketing industries by storm. As a true one stop creative studio, the possibilities of what we can create are endless. Our 2022 reel perfectly exemplifies our creativity, passion, and what makes NEEZO unique. So turn up the volume, grab some popcorn and take a journey with us to get a little glimpse into what we’ve been up to and what is yet to come.
Since our studio’s establishment in 2005, NEEZO has garnered a large clientele from all over the world who seek our creative services. With clients such as: D.R. Horton (America’s #1 Homebuilder), Tridel, Google, Netflix, Facebook, HGTV, Property Brothers, Microsoft, Brookfield Residential, Jaguar, DAMAC Properties, The Home Depot, Constellation HomeBuilder Systems, and Mizrahi Developments, NEEZO has been able to amass a huge portfolio of thousands of projects. 
 
Instead of working with multiple vendors for every project that builders had, we became the one stop shop for all things real estate marketing, therefore removing the hassle that clients once dealt with while working with multiple companies for the same project. As a result of the extensive range of services that our award-winning studio provides, it is undeniable that having an experienced and passionate studio to work with is very beneficial for any builder looking for marketing services for their next project.
 
Some of our services include:
To read more about all of NEEZO’s services, please read our last blog here: https://neezostudios.com/blog/onestopcreativestudio/
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

Working With A One Stop Creative Firm Like NEEZO Studios Can Benefit You…Here’s Why

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 35

Located in Toronto, North America’s condo capital (where there are more cranes than any other city in North America), sits the headquarters of NEEZO Studios, an award-winning architectural visualization firm that has quickly become internationally recognized as one of the top creative studios taking the PropTech and real estate marketing industries by storm.
 
Since our studio’s establishment in 2005, NEEZO has garnered a large clientele from all over the world who seek our creative services. Our studio specializes in photorealistic 3D renderings and animations, architectural scale models, interactive applications – including their breakthrough real estate sales software, LiveSite™, custom software development, virtual reality, augmented reality, configurators, visualizers, virtual staging, VFX, aerial/drone photography, as well as print and digital marketing services. 
 
Get To Know NEEZO’s CEO & EVP
 
The power couple who lead the company are Marvin Maalouf – Founder, President, and CEO of NEEZO Studios, and Aline Maalouf – Partner and Executive Vice President of NEEZO Studios.
 
 “I created NEEZO Studios because as an Engineer by trade, I knew that the industry had barely scratched the surface of what was possible in creating cutting edge, innovative experiences for clients. It’s thrilling to lead a talented team who are inventing new worlds of digital exploration.” says Marvin Maalouf. 
 
Under the couple’s leadership, NEEZO Studios has developed into a globally respected powerhouse of unparalleled artistic, digital and technical abilities. 
Aline added, “I’m passionate about supporting our strong team and delivering outstanding work for our clients. Every project we undertake is another opportunity to create a new digital masterpiece. I’m excited by the work we’re doing to usher in a new era of digital storytelling and creating journeys of imagination.” 
 
True to our company’s founding principles, Marvin and Aline place a high value on delighting clients with exemplary service, hiring top talent that excel in their fields and fostering innovative solutions that push creative and technical limits.
 
How Working With NEEZO Can Benefit You
 
With clients such as: D.R. Horton (America’s #1 Homebuilder), Tridel, Google, Netflix, Facebook, HGTV, Property Brothers, Microsoft, Brookfield Residential, Jaguar, The Home Depot, Constellation HomeBuilder Systems, and Mizrahi Developments, NEEZO has been able to amass a huge portfolio of thousands of projects. So, let’s take a look at how our creative studio uses all of our services to bring every project to life and why the one stop shop that we provide might be exactly what you’ve been looking for.
 
Photorealistic Renderings
 
Having created thousands of renderings over the years, we know how valuable it is to tell every project’s story through each rendering that we produce. Fun fact: We can produce renderings that are so photorealistic, they have been mistaken for actual photographs! 
Creative Animations
 
When it comes to creating animations, whether it be for the real estate industry or any other type of project, NEEZO Studios has developed a masterful technique that allows every project‘s story to be portrayed in a unique way. 
 
Whether we are creating an animation to show off an upcoming real estate development…
LiveSite™ Real Estate Sales Software
 
LiveSite™ is NEEZO’s state-of-the-art real time real estate sales center/web-based software. This application has helped new home builders and developers participate in impactful and memorable sales experiences in the sales center — and through the web and on mobile devices too! NEEZO is the first company of its kind in the PropTech industry to create a real time 3D web based application that encompasses all of the features that you would need to make your project shine. We also have the ability to customize each LiveSite™ project to suit the needs of every builder and their development, thanks to our award-winning expertise in game engine technology.
 
Watch All That LiveSite™ Has to Offer:
Architectural Scale Models
 
We recently acquired a building next door to our current studio, expanding our footprint to 15,000 sq. ft., giving our headquarters a campus-like feel. Our growth as a company is all in an effort to increasingly serve the international demand for our work, which heavily includes allocating more floor space for our rapidly growing scale model division. Prior to the Covid-19 restrictions, it wasn’t unusual for the NEEZO model makers to hop over to Manhattan for an install in the morning, grab a bite in the Big Apple, then head back to Toronto for another scale model install in the afternoon. 
 
By using the latest innovations in 3D printing and laser cutting technology, as well as incorporating a variety of mediums, we are able to authenticate any texture or material to produce the most realistic concepts. From producing small scale model bus stops for Walt Disney’s Ant-Man Movie Premiere, to creating an 11ft. scale model of Mizrahi Developments’ The ONE (Canada’s soon-to-be tallest high rise), our scale model portfolio has grown to be very diverse.
 
Check out these fun Behind-The-Scenes Videos to watch how NEEZO’s models go from the scale model shop to the middle of each sales center:
Television
 
Called upon by some of the hottest shows and talent in TV production, NEEZO’s 3D animations, photorealistic renderings, and motion graphics, have been and continue to be featured on Netflix, ABC, HGTV, FOX, W Network, CBC, CTV, and The Food Network, just to name a few. NEEZO Studios has been the home of the 3D animations and renderings featured on HGTV’s hit show The Property Brothers since its inception over a decade ago, and have continued this partnership to create the 3D animations and renderings on their other shows such as: Celebrity IOU, Forever Home, Brother vs. Brother, and Property Brothers at Home.
 
 “For most people, the hardest part about buying a home is seeing the potential in the property. NEEZO Studios has always been an invaluable tool to help us paint the picture for buyers” said Property Brothers’ Drew and Jonathan Scott. 
 
Other shows include Netflix’s new hit show, Motel Makeover, Jimmy Kimmel Live!, Where to I Do?, Holmes Family Effect, Canada: The Story of Us, The Marilyn Dennis Show, and much more.
 
Check out some of NEEZO’s latest TV work below:
Red Carpet VIP-VR
 
Our latest 3D breakthrough creative product, Red-Carpet VIP-VR, is a virtual duplicate of a builder’s sales centre experience that gets you to the proverbial front of the line—wherever you are. Homebuyers and investors can experience the sales centre 24 hours a day, 365 days a year.
 
“As the pandemic paralyzed business; builders had invested half a million dollars or more in these stunning sales centres that were just sitting there… empty, when they were poised to experience a successful selling season. Everything came to a grinding halt.” 
 
Marvin Maalouf, innately skilled at reverse engineering thought, “How could my builder clients still make use of these showpiece sales centres and safely give homebuyers and investors that high touch sales centre experience… and that’s when it hit me! Shortly after, we rolled out RED-CARPET VIP-VR which serves as the perfect prelude to LiveSite™.”
 
For those not visiting the sales centre in-person, NEEZO implemented a series of interactive touchpoints that enable users to download, listen to or view photorealistic 3D elements of the entire sales centre. Beyond the 3D tour, though, there’s an enhanced conventional VR walk-through with a myriad of interactive components, including a video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre and 3D renderings of features like various kitchen combinations.
 
Most recently, NEEZO’s Red Carpet VIP-VR won Gold at NAHB’s The Nationals 2021, an award that is as prestigious in the real estate industry as the Oscars are for the film industry.
Virtual/Augmented Reality
 
Using state-of-the-art technology, coupled with our strong artistic skills and vast experience in creating video games, NEEZO also has the ability to create unparalleled and memorable virtual and augmented reality experiences. The company’s virtual reality and augmented reality experiences enable users to explore new residential or commercial developments, walk through recreational parks, and even discover historic spaces. 
Configurators and Visualizers
 
NEEZO has been called upon by world-renowned companies to create stunning configurators and visualizers that showcase different project types. For example, in partnership with Avery Dennison, NEEZO Studios designed and developed a photo-realistic vehicle wrapping visualizer application that allows users to choose their favorite vehicle, then select from Avery’s library of 100+ vinyl films to customize the vehicle’s body, mirrors, roof, and hood to your liking. 
NEEZO also partnered with Sears USA to create a photo-realistic kitchen finish configurator application that allows users to select from a real-world library of hundreds of cabinet finishes, door shapes, cabinet hardware, as well as backsplashes, countertops, and floor finishes. 
We’ve also partnered with The Home Depot to create a custom configurator that allows users to sift through Home Depot’s product offerings, view price, and then arrange the hardware around a model garage to get an idea as to how they can design their space.
Drone/Aerial Photography
 
To add on to the wide array of services that our one stop studio offers, NEEZO has in-house certified and licensed Drone Pilots that act as your eye in the sky, meaning they are able to capture your project’s site before the shovel hits the ground. After collecting the drone footage, the NEEZO drone division sends it over to the renderings and animations division in order to incorporate the footage into the project’s animation and renderings.
 
In this animation, you can see how we were able to incorporate drone footage into the animation that we created for a development beside The University of Alabama’s Bryant-Denny Stadium.
What Makes NEEZO So Unique
 
As the years have gone by, we noticed that this industry was missing a true one stop shop that could provide everything under one roof and was the best at what they do. Instead of working with multiple vendors for every project that builders had, we became the one stop shop for all things real estate marketing, therefore removing the hassle that clients once dealt with while working with multiple companies for the same project. As a result of the extensive range of services that our award-winning studio provides, it is undeniable that having an experienced and passionate studio to work with is very beneficial for any builder looking for marketing services for their next project.
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

Scale Model Spotlight: ALBA Condos

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 34

I am very happy to share one of NEEZO’s latest scale models that was created for Edenshaw Developments’ ALBA. ALBA is an upcoming condo development that will feature modern architectural design. With over 400 suites spanning across 32 storeys, this condo development is going to bring a new standard of condominium living to downtown Mississauga, ON.
 
Building every scale model takes hard work, but the end result sure is worth it. That’s why we decided to bring you along to see the journey of the ALBA scale model and how it went from our scale model shop to the middle of the sales center.
I had the opportunity to stop by the ALBA sales center to check out the model on display for myself. How gorgeous does it look in the middle of the sales center?
 
Although here at NEEZO, we create all of the virtual marketing tools as well (ex. Renderings, animations, sales software, etc), there’s nothing like having a scale model on display in the sales center because it gives potential buyers the opportunity to look at the details and really appreciate the intricacy of the building…oh yeah, it also gives people the perfect photo-op. If you were wondering, this scale model was constructed at a scale of 1:75. 
 
As always, we had a great time creating this scale model. If you’re around the area, be sure to stop by the ALBA sales center to check out the model for yourself…you’ll definitely be wowed (please be sure to check the COVID-19 rules and regulations before visiting). 
 
If you are interested in getting a scale model for your next project, please reach out to us at info@neezostudios.com
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

NEEZO’s Animations are on Netflix’s Motel Makeover!

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 33

I am very excited to share that NEEZO Studios’ 3D animations are featured on Netflix’s newest original series, Motel Makeover
 
Motel Makeover is a 6 episode series that “centers on friends and business partners April Brown and Sarah Sklash as they reinvigorate a dated property in Sauble Beach, Ontario. It’s a second location for their brand of June Motels, which offer guests Instagram-worthy backdrops, rosé and plenty of millennial pink.” (Credit: USA Today, Mere home renovations aren’t enough: Motel makeovers are the latest in the supersized TV boom). Motel Makeover began streaming on Netflix on August 25, 2021 and can be watched in 190 countries.
 
Check out some of our animations from Motel Makeover below..yes, these are just screenshots, but you can check out the full animations by watching the episodes 🙂
Our animations on Motel Makeover are used to show viewers the before and after of the spaces. While Sarah and April discuss their plans and how they would like to renovate the Motel, our animations fly onto the screen and build up everything that the girls are saying word for word. This style of animation that we create for these TV shows is a process that takes a lot of in-studio designing and specific NEEZO techniques in order to reach that signature NEEZO look that everyone knows.
 
Although our work has been and continues to be featured on TV shows, it was a pretty cool feeling to see our work and our name in the credits on Netflix.
 
As some of you may know, NEEZO has been the home of the 3D animations on HGTV’s Property Brothers since its inception in 2011, but our history with creating animations for TV doesn’t just stop there. We’ve also created the animations on other shows that feature Drew and Jonathan Scott (a.k.a. The Property Brothers) such as: Brother Vs. Brother, Forever Home, Celebrity IOU, Property Brothers at Home, and more. You might’ve also noticed our animations on CTV’s Holmes Family Effect, on Jimmy Kimmel Live!, Income Property, and on channels such as ABC, CBC, W Network, and The Food Network.
 
NEEZO Studios is the go-to studio for the film and television industry and we’re excited for what is to come. Check out Motel Makeover for yourself on Netflix and keep an eye out to spot our animations during each episode.
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

Project Spotlight: ONE Water Street

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 32

Bringing the Kelowna skyline to life with the dual towers at ONE Water Street! NEEZO Studios had the opportunity to create the 3D photorealistic renderings and animation of the Penthouse for Kerkhoff Construction and North American Development Group (NADG)’s ONE Water Street, an upcoming development that is set to be Kelowna’s soon-to-be tallest high rises.
How We Created the Animation
When creating this animation (and any of our animations for that matter), we really focus on the music. Think about when you watch a movie. No matter if it’s a horror movie, documentary, thriller, etc, the music does so much to draw the audience in and portray a message because it speaks for itself.
For this animation specifically, we knew that this is a classy penthouse project. Rather than choosing an upbeat song for example, a more sophisticated and elegant cinematic track was chosen in order to bring out the classiness and luxuriousness that this penthouse collection is all about.
After choosing the music, we built out the animation to fit with the beat of the song. While you watch the animation, keep an eye to catch some of the moving parts or changing scenes that flow to the beat of the music. 
So now that we’ve covered the importance of the music,  let’s move to our creative approach and pretty much how we did what we did. 
As you can see, the very beginning of the animation starts off with aerial drone footage that shows off not only the surrounding area, but also where the dual towers will be placed once built. From the first few seconds, the music and the footage already draw in the audience.
While creating the animation of the penthouse, we made sure to exemplify just how sophisticated and breathtaking the penthouse collection is. In the majority of the shots, we made sure to show the view that buyers will always be able to see from their floor-to-ceiling length windows. We also included some fun details such as opening the door and making the grand reveal of the private outdoor terrace. (At this point, the music is building up and really keeping the potential buyers fully engaged and drawn to what they are watching).
After going around each room and focusing on the important details, the music settles down and buyers are left wanting more of that enchanting story that they had been watching. 
Creating an impactful animation is all about how you portray the message. With our ONE Water Street penthouse animation, we chose the perfect soundtrack and played with the footage to draw the viewer in and truly tell the story of how enchanting this penthouse collection is.
 
About the Penthouse Collection 
The ONE Water Street penthouse is a 4500+ square feet architectural canvas on the 36th floor. With an additional 2600+ square feet of outdoor space landscaped with lush greenery and surrounded by a breathtaking view, the ONE Water Street penthouse is an impressive place to call home. Since the interiors are pretty much empty canvases when it comes to the design, potential buyers have the freedom to customize their penthouse. With that said, and if you were wondering, Toronto-based interior designer, Gluckstein Design, designed the penthouse collection. Other than working with them on the ONE Water penthouse, NEEZO Studios has collaborated with Gluckstein Design on several occasions to bring to life some amazing projects. The ONE Water penthouse collection has an unbelievable 360 degree view of the surrounding city, lake and mountains from floor-to-ceiling windows and seemingly endless outdoor spaces. 

 

Check out our ONE Water Street penthouse collection portfolio here:
About ONE Water Street
One Water Street is a high-density residential mixed-use development designed with generous amenities for urban and modern living. Located in the heart of downtown Kelowna and just steps from Okanagan Lake, One Water Street offers a series of interconnected public and private spaces to create an engaging and lively pedestrian experience. Priority is placed on creating openness and an informal character that provides opportunities for residents and the public to enjoy and feel at home in the community, and in the in-between spaces. Carefully detailed to be fully responsive to views, climate, and Kelowna’s urban context, One Water Street supports the City of Kelowna’s goal of continuing to grow as a destination to live, work, shop, learn, and play.
This project is currently under development and is anticipated to be completed in 2021.
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

Project Spotlight: PRESTO Modern Towns

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 31

Over the nearly two decades since NEEZO was first established, we’ve worked with amazing clients. One of our most recent partnerships was with Ambria Homes on their PRESTO Modern Towns project.
 
Ambria Homes sought out NEEZO Studios after taking notice of our breakthrough real estate sales software, LiveSite™. After noticing that our studio provides a wad of innovative, creative real estate services, Ambria Homes felt it was fitting to partner with us to provide the following services: 3D renderings, animation, aerial photography, and our real-time interactive software, LiveSite™.
 
Ambria Homes’ PRESTO Modern Towns is a brand-new community of contemporary townhomes with 1, 2 and 3 bedroom townhomes complete with underground parking, expansive balconies overlooking spectacular views, and amazing interior finishes. Ambria needed PRESTO to be brought to life beyond the printed page of a marketing brochure. They wanted impressive digital marketing materials that would help make the development shine and convey that PRESTO was in an already established neighbourhood. 
Ambria’s goal for their PRESTO Modern Towns project was to bring back affordability by launching at a starting price in the mid-$400’s. This enclave of 298 townhomes is situated in Scarborough, a diverse and vibrant neighbourhood on the east side of Toronto. Did you know… Scarborough is the community where Grammy-nominated artist The Weeknd was raised, along with a host of other notable actors and sports figures who play in the NHL and NBA?
 
In order for us to drop the PRESTO community in 3D and have the actual surrounding area shown in every service we provided, our videography team scouted the site and got the shots that we needed. After doing so, our team was off to the races! Since all of our services are provided under one roof, we were able to pass on all of the drone footage to each division and work simultaneously to get the project finished on time and without delay.
 
Check out the animation that we created for this project here:
 
Now let’s focus a little more on how we customized LiveSite™ for PRESTO…
 
LiveSite™ is not one thing…it’s many and it can be completely customizable to suit a builder’s
needs. With features that allow potential buyers to view the area surrounding the development in
3D, search through units, view/compare 2D and 3D floor plans, check out the area amenities, and
so much more, it’s a tool that truly encompasses everything a builder would need to sell their
development. LiveSite™ combines award winning expertise in software development technology with a deep understanding of the real estate sales process to create impactful and
memorable sales experiences powered by live data.
 
Unit Search
The unit search feature allows users to easily browse the project’s inventory, either by navigating between available floor plans or searching directly on the 3D building model with intuitive search filters. The information displayed in unit search is powered by a live connection to a third-party CMS System, ensuring users are viewing up-to-date information about pricing, availability, and more. The search filters include the ability to review: Price Range, Floor Range, Number of Bedrooms, Geographic Orientation, Square Footage, Search by Name, Search by Suite Type.
3D Area Amenities View
Highlighting the project’s location with a pulled-back satellite view illustrates the key area amenities & transit routes near the project. Users are able to rotate & zoom in/out on the map in 3D and select the amenities drop down menu to view imagery and distance to the project site.
 
Day/Night Cycle
We presented the project in a whole new light by allowing users to select between various times of day. They are able to see the community lit up at dusk, observe a sunset or sunrise, along with viewing the surrounding neighbourhood, complete with moving traffic through the streetscapes. It makes for a dramatic way to explore the project.
3D Floor Plans
Ambria Homes wanted buyers to experience an immersive presentation of the available floor plans that elevated the traditional 2D blackline floor plan to a fully 3D experience. Users could rotate and zoom around the floor plan, visualizing how the layouts compared to one another, in a highly engaging way. Users could also compare 3D floor plans side by side, and seamlessly swap between viewing in 3D or 2D floor plans.
Seasonal Changes
Buyers are able to preview the project in all four seasons to convey the year-round seasonality of their future home.
 
Ambria Homes’ priority preview launch was for real estate brokers (who bring their clients). During the soft-launch, the project sold a whopping 37% of its units! In Ontario, builders need to sell 70-80% of the units before they can begin construction. This project is currently at priority
preview stage for the general public and it’s already halfway to breaking ground! LiveSite’s 3D interactive sales software designed for PRESTO has been a big hit and has immensely allowed potential buyers to understand how great of an upcoming community it is. NEEZO believes that LiveSite™ has a very positive impact on how quickly the sales have been coming in.
 
Visit this link to read our PRESTO Modern Towns case study: https://neezostudios.com/presto-case-study/
 
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

CONNECT WITH NEEZO STUDIOS ON OUR OTHER SOCIALS:
Instagram: https://www.instagram.com/neezostudios/
Linkedin: https://www.linkedin.com/company/neezostudios/
YouTube: https://www.youtube.com/c/NEEZOStudios/
Twitter: https://twitter.com/NeezoStudios
Facebook: https://www.facebook.com/NeezoStudios/
Pinterest: https://www.pinterest.ca/neezostudios/
TikTok: https://www.tiktok.com/@neezostudios

NEEZO Studios Conducts Canada-Wide Survey Revealing How Home Buyers Prefer To Research New Homes

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 30

I am so proud to be part of a company that is at the forefront of technology and the architectural visualization industry, but above all, a company that cares so much about its clients and how our work and expertise can positively benefit the real estate industry. As a result, NEEZO Studios contracted Leger Research (the largest Canadian-owned market research and analytics company in Canada) to conduct a never done before in-depth 10 minute survey aimed at providing up-to-date research on homebuyer sentiment related to buying a pre-construction home. This survey gave homebuyers the opportunity to give their honest feedback regarding the digital tools available to them when it comes to envisioning and understanding how their new home will look before it is built.
 
As a leading architectural visualization studio that is always ahead of the game, NEEZO Studios understands how valuable digital marketing tools can be for home buyers, especially now that the Covid-19 pandemic has dramatically shifted the paradigm of the homebuying process.
 
When speaking to prospective new clients, Marvin Maalouf, founder of NEEZO Studios, sometimes encounters those who say: “That’s a cool piece of technology, but…” or “Neat sales software, but…” or “You produce extremely photorealistic 3D renderings and animations, but…my homebuyers don’t care about all this digital/virtual stuff.”
 
Regarding the results of this survey, Marvin stated, “Turns out home buyers do care. Homebuyers today are time-starved, very tech-savvy, and before they even visit a pre-construction sales center, they’ve already done their homework – digitally and virtually.
NEEZO Studios decided to be the very first in the architectural visualization industry to initiate a survey to dispel myths that homebuyers don’t care about digital and virtual selling tools. This survey will be of value to demonstrate to builders and developers what their buyers want and need in today’s pandemic times, and I strongly believe these sentiments will continue, even post-pandemic.”
 
Now at this point, you’re probably eager to find out some of those statistics…thanks for sticking around 🙂
Check out some of our findings from this survey below.
 
A majority say they would appreciate the option to visit new home and condo sales centers virtually (74%)
The most important digital elements when visiting a sales centre are: floor plans in 2D (85%), being able to digitally view home on lot (78%), and seeing the distance to amenities (75%)
The most important features that homebuyers care about are: Viewing floor plans in 2D (85%), Being able to digitally view the home on the lot (78%), Being able to see how many minutes away amenities are (75%), Photo galleries (73%), 3D renderings of the home or condo (73%), Floor Plans in 3D (72%). 
 
Seeing that NEEZO is always at the forefront of the archviz industry, did you know that our real time real estate sales software, LiveSite™, consists of all of these super important features and more? Check out our demo here to learn more about how LiveSite is the perfect tool to sell your upcoming development in the sales center and/or at home via the web.
The most appealing features of a virtual visit would be viewing the kitchen options with the click of a button (73%)
NEEZO has created a very useful kitchen configurator that allows you to view the kitchen options with the click of a button. Check out our demo of the kitchen configurator that we created for Sears USA.
Over half would enjoy looking for a new home virtually (52%)
Ever wondered what the top websites and publications are that homebuyers tend to use? How about their home buying status? What about the time of day that these homebuyers are spending researching your website? Our survey has all of these statistics and much more. To get your hands on the report, please visit this link:
https://marketing.neezostudios.com/home-buying-survey-2020-2021
 
Methodology
The survey questions were created by NEEZO Studios. If you’d like to see additional questions added to future surveys, please feel free to reach out and let us know.
 
The online survey was executed by Leger and conducted among a database of magazine subscribers whose readers are homeowners and homebuyers in Toronto and the Greater Toronto Area. It was carried out and the data was collected between Nov. 12 and 23, 2020. The analysis of the survey was independently provided by Leger.
 
Future Research Studies
NEEZO Studios’ research division is committed to conducting this survey on a regular basis. If you’d like to be added to the mailing list to receive this, future research findings or other newsletters, you can reach out via info@neezostudios.com.
 
About Leger
Leger is the largest Canadian-owned market research and analytics
company, with more than 600 employees in eight Canadian and U.S. offices. Leger has been working with prestigious clients since 1986. For more information, visit leger360.com.
 
About NEEZO Studios
NEEZO Studios is an award-winning true one-stop creative studio and architectural visualization firm specializing in:
 
Photo-realistic 3D renderings and creative animations
Architectural scale models
Real time interactive sales center software
2D/3D immersive interactive applications
Virtual reality
Augmented reality
Video content
Aerial/drone photography
Branding and design
And much more…
 
Based in Mississauga, Ont. in the GTA, NEEZO Studios has attained a
prominent clientele all over North America and even around the globe. Aside from collaborating with builders and developers in the real estate industry for close to two decades, NEEZO started a trend more than 10 years ago in the TV world, creating renderings and animations for The Property Brothers shows on HGTV (as well as other TV design shows), where they show furniture sliding, rolling and falling into place to convey the before and after inspiration for the reveals that the Property Brothers, Jonathan Scott and Drew Scott, are working towards each episode.
 
Through the latest innovations in 3D technology, paired with its storytelling and design aesthetic strengths, NEEZO Studios creates end-to-end digital solutions that have made a prominent impact in both the digital marketing and proptech industries.
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

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Scale Model Spotlight: Nahid Kennedy

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 29

I am very excited to share one of NEEZO Studios’ latest scale models which we created for Nahid Kennedy! Nahid Kennedy is Nahid’s upcoming 10 storey condominium which is located just north of the Scarborough Bluffs. 
I had the opportunity to stop by the Nahid Kennedy sales center when we were setting up our model. It’s always exciting to see our models on display in the middle of the room!
About Nahid Kennedy
Nahid Kennedy is situated in one of Toronto’s most desirable suburbs and diverse cultural communities, central to major transit, shopping, and entertainment. This 10-storey project offers a wide selection of units of various sizes and layouts suitable for any lifestyle and is equipped with fantastic amenities. Suites range from one-bedroom units to family-friendly three bedrooms units.
When it comes to a development being situated so conveniently to transit routes, it’s important to exemplify just how close it really is. On this model, we added a little TTC bus and a bus stop to show how advantageous it is to live there. We also added the Nahid Kennedy promotional banner on both sides of the bus stop and on the bus itself! Check out the picture below.
Don’t the colors pop on this development? If you were wondering, this scale model was created at a scale of 1:50 and is what we would call a fully-detailed model. 
Check out these fun videos about the Nahid Kennedy model
Bringing the model to life. Check out some of the phases that this model went through to be made.
It’s all about the details…especially when it comes to scale models. Check out this video to see some of the cool details that we added to this model.
A Quick Before and After…And just like that, the model is complete. 
We had a great time creating this awesome model! If you’re around the area, be sure to stop by the Nahid Kennedy sales center when it opens up to check out the model for yourself…you’ll definitely be wowed (please be sure to check the COVID-19 rules and regulations before visiting).
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

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NEEZO Studios Wins 1 Gold and 2 Silver Awards at The Nationals 2021!

By Blog
Hey it's Chloé

Behind the Creativity: Blog 28

I am very proud and happy to announce that NEEZO Studios won 1 Gold and 2 Silver awards at this year’s The Nationals, The National Association of Home Builders (NAHB) annual awards ceremony…a.k.a. The Oscars of the real estate industry. Winning an award, nevermind 3, especially knowing that 12% of the entries were chosen as Silver Honorees and only 4% earned the gold, is an honor and we are all proud that our innovative work continues to make such a positive impact on the proptech industry.
Red Carpet VIP-VR – Gold Award Winner
NEEZO’s latest 3D breakthrough product, Red Carpet VIP-VR, won the Gold Award for Best Virtual Sales Process/Experience. Red Carpet VIP-VR was invented out of necessity during the COVID-19 pandemic. After noticing that many of our builder clients were not able to continue with their launches due to the pandemic, NEEZO Studios’ founder, Marvin Maalouf, came up with this innovative virtual reality sales center as a safe and effective alternative that allows builders to invite their homebuyers to the front of the line, wherever they are!
Essentially, Red Carpet VIP-VR serves as a prelude to NEEZO’s real time real estate sales software, LiveSite™.  For those unable to visit the sales centre in person, we made sure to implement a series of interactive touchpoints that enabled users to download, listen to or view 3D elements of the entire sales centre (custom-rendered in photorealistic 3D, based on the builder’s actual sales centre). Beyond a mere 3D tour, NEEZO enhanced conventional (walk through) VR with a myriad of interactive components:
  • A video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre
  • Virtual guests can peruse the standard and upgrade packages
  • Buyers are one click away from photo-realistic, 3D renderings of the various kitchen combinations
  • Virtual visitors can orbit around the scale model in 360 degrees, to observe every angle of the building.
  • Schedule an appointment on the spot, virtually or in-person
  • View interactive brochures, floorplans, features and finishes and a gallery of images (and download the marketing materials if they wish)
  • Check out the builder’s story
To experience Molinaro Group’s Illumina Red Carpet VIP-VR Sales Center experience, click here.
HGTV’s Brother Vs. Brother – Silver Award Winner
NEEZO Studios won a Silver Award for Best Video – Long Format – Over 1 Minute for our 3D animations and renderings on HGTV’s Brother Vs. Brother! NEEZO Studios has had the honor and privilege to create all of the 3D flythrough animated scenes featured in Property Brothers, Brother Vs. Brother, Forever Home, and a few more Property Brothers shows. The interior and exterior flythrough scenes that NEEZO creates for every Property Brothers show is a really cool process that takes a lot of in-studio designing and special NEEZO Studios techniques in order to be able to complete that signature NEEZO look.
Check out this upbeat video that NEEZO Studios put together to see some of our awesome work from Brother VS. Brother season 7:
The Stanley District – Silver Award Winner
NEEZO Studios won another Silver Award for the LiveSite™ application that we created for The Stanley District, La Pue International’s upcoming development in the Niagara Falls area. The category that we won this award in was Best Use of Technology. 
LiveSite’s award-winning feature set offers an engaging user experience that enables homebuyers to orbit around the community, browse live product inventory, view and compare 2D/3D floor plans, take a building tour, discover local area amenities and transit routes situated around the development, view a media gallery with extra information about the development, watch a cinematic animation of the development, check out the development during different seasons and at different times of the day with a geographically accurate day & night cycle. On top of all that, every LiveSite™ project is custom-tailored to match your project’s branding. Driven by a powerful, web-based CMS, LiveSite™ empowers your sales team to: manage unit and lot availability (ex. hiding/revealing floors or units as you wish), adjust pricing, provide sales reports and more. The most unique element about LiveSite™ is that it’s compatible on every platform–desktop, laptop, tablet, Android, iOS mobile devices; making your sales centre virtually unforgettable! 
Check out our demo of The Stanley District LiveSite™ application that won the Best Use of technology Silver Award:
On behalf of everyone here at NEEZO, thank you to The Nationals for these awards! 
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

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