Innovative Minds Creating Innovative Solutions
Red Carpet VIP-VR™
A Virtual Sales Center Experience
Red Carpet VIP-VR™ offers a digital twin of your new home or condo sales center. The virtual experience invites your homebuyers to the front of the line, wherever they are. Visitors can browse the sales center and/or schedule a meeting, virtually or in person, straight through the application.
This unique experience was borne out of necessity during the Covid-19 pandemic. Many of NEEZO’s builder and developer clients had spent upwards of half a million dollars or more on marketing and building stylish sales centers. They were all ready for their Spring launch, the busiest selling season of the year, and the pandemic put progress on pause. Resale marketing was still carrying on. Afterall, homebuyers still needed to and wanted to buy homes, so NEEZO Studios President and CEO, Marvin Maalouf, developed Red Carpet VIP-VR™.
Innovative Ideas. Award-Winning Results.
Red Carpet VIP-VR Wins Gold At NAHB's The Nationals
This innovative initiative won the Gold award at NAHB’s The Nationals for Best Virtual Sales Process/Experience. Considered to be equivalent to The Oscars for the real estate industry, it was an honor to win this prestigious award and be recognized for this unique and intuitive virtual reality application.
Red Carpet VIP-VR™ does not replace the sales center, unless of course you prefer to not have a physical sales center. Think of Red Carpet VIP-VR™ as another marketing tool. It serves as a digital twin of your exact sales center floor plan. The benefit of offering a virtual version of your sales center is profound, in that, you will never be at the mercy of a situation like the pandemic to decide whether or not you can launch your project.
Clients have shared with us that even post-pandemic, Red Carpet VIP-VR™ has become a value-added service, ideal for busy homebuyers whose schedules may not allow for a sales center visit. It offers a high-touch level of service that meets consumers. It’s also a terrific sales tool for your extended sales team (agents/brokers) to share with their customer base, including foreign investors. Users will have the exact same experience had they walked in to your sales center. All of your marketing efforts will still be enjoyed and made full use of.
Frequently Asked Questions
We’ve got the answers to some of the most frequent questions we get asked about Red Carpet VIP-VR™.
The calendar can be set up to offer those dates/times that work for the builder and its sales team. You will never have to worry about missing a sales appointment due to a conflict of the homebuyer’s schedule.
Red Carpet VIP-VR™ is the prelude to LiveSite™. It gets you in the door to tour the sales center. LiveSite™, on the other hand, is featured as one of your sales center’s vignettes.
Here at NEEZO Studios, we focus on ensuring that all of our softwares and applications are very intuitive and user-friendly. With Red Carpet VIP-VR™, users just need to click on circle touchpoints around the floor to virtually tour the space. To ensure digital visitors aren’t missing anything along the sales center tour, we can program a “virtual assistant” to point out key features as the user approaches various vignettes within the digital sales center. Most often, the virtual assistant is one of the sales people speaking on camera.
No, you do not need to have a scale model. we understand that low rise projects sometimes prefer to have a 2D rendering of their site plan. The choice is yours, however, if you do need a scale model, that is one of NEEZO’s areas of expertise. In Red Carpet VIP-VR™, we’ve included the capability of 360 degree views around the scale model so that homebuyers won’t miss a thing.
Absolutely. Your Red Carpet VIP-VR™ experience can include digital shelf space for all of your additional marketing collateral. Users will be invited to click on the brochures or price lists and can even download them as PDFs. Think about the print savings!
The Molinaro Group was NEEZO’s first builder client to offer the Red Carpet VIP-VR™ treatment.
“I was intrigued by the idea and knowing Marvin is always a step ahead in the 3D animation industry, we were excited to give it a try. This hybrid/digital twin sales center has been instrumental to our Illumina condo project, allowing us to continue selling, without skipping a beat. Present or post-pandemic, we plan on adding NEEZO’s Red Carpet VIP-VR™ product to all of our future sales launches. It’s going to be an integral part of the marketing collateral – as necessary as having a website”.
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Sam Di Santo
CFO, Molinaro Group
Pictured here: Marvin Maalouf (left), President and CEO of NEEZO Studios, and Sam Di Santo (right), CFO of Molinaro Group.