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The Coronavirus (COVID-19) pandemic is something that has developed rapidly. Our everyday lifestyles were quickly put on hold and many things still remain unknown about how to deal with this outbreak. One very large and important industry that is being affected by the virus is the real estate industry. Many builders and developers that were planning on selling homes, high rises, etc. in the Spring/Summer as well as building new developments in the upcoming months, are being put on pause until there’s more information regarding how to stop the virus outbreak. As a result, many potential buyers might be hesitant to visit a sales center knowing that they’d rather stay in self-quarantine in order to protect themselves from potentially being susceptible to the virus.

With that in mind, it is undeniable that virtual marketing is the way to go – not only because technology is always evolving, but also because people can view potential properties all from their own devices and in their own homes. 

Livesite™, NEEZO Studios’ real-time real estate sales software, is the perfect example of having your sales center at your fingertips. Since the outbreak, many clients around North America have been requesting to have Livesite™ for their projects because it offers everything you’d want to showcase in your sales centre: cinematic animation, browse live product inventory, area amenities, stunningly detailed 3D site plans, compare 2D/3D floor plans, and so much more (see image above for a few of the features that are available in Livesite™).

Virtual Marketing is a route that many builders/developers are gravitating toward, especially during this Pandemic, because it allows for flexibility, creativity, and it is without a doubt the safest way for your message to be brought to potential buyers without anyone needing to leave the confines of their own home. 

Livesite™ offers all of that and more!

Its feature set encompasses everything your project needs to shine. No matter if you’re selling detached homes, a high rise, or even townhomes, Livesite™ can be customized to your project’s needs. It even includes brand integration, meaning Livesite’s user interface is tailored to match your branding, from logo to color palette, all the way down to fonts. So for your buyers, it’ll be as if they’re really at your sales center. 

If you’d like to experience one of our Livesite™ applications, check out the demo below that NEEZO Studios created for DR Horton – Santorini Townhomes .

In summation, COVID-19 is a very serious and unfortunate situation that is affecting the economy, our everyday lives, and the health and safety of everyone. It’s very difficult to see a bright side in a situation such as the outbreak, but we need to work with what we have in order to keep things going as closely to how they would have progressed without the virus. This includes using new and innovative ways to get your message out there. Using virtual marketing is an innovative means of reaching your potential buyers, on their terms, while keeping your brand front and centre.

If you’d like to get a quote for a Livesite™ application or any of our other services, reach out to us at: info@neezostudios.com 

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It’s undeniable that the marketing strategy for anything you may be selling can make or break how it is perceived by the potential buyers. No matter what the product may be, the way it is portrayed says a lot about what the buyer can expect. Same rule applies to real estate marketing and even more so. This is because it is very difficult for someone who doesn’t have an architectural design background to look at a black and white elevation and envision what it will actually look like in real life. This is where NEEZO Studios comes in to help! For example, the image attached above effectively shows a rough sketch compared to the rendering that we conceptually created based off of the sketch. This example and many others prove just exactly why renderings supply an effective sales tool.

EXTERIOR RENDERINGS

The first factor that captures the interest of a potential buyer is certainly the exterior of the development followed by the community that it is situated in. Since this is such an important factor in just sparking their interest to potentially check out the development on the inside and put in more effort, exterior renderings are super important. Having an exterior rendering of the upcoming development gives potential buyers the ability to envision what is yet to be built even if it’s not currently there. We created this stunning rendering for Mizrahi Developments’ upcoming project in Toronto called The One.

INTERIOR RENDERINGS

Although the exterior of the development/the overall community is very important for a potential buyer, a lot of their interest also undeniably comes from how the interior looks. Whether it be the furniture, paint colours, room layout, etc, many of these factors are detrimental to really selling and allowing the buyer to see themselves living there. That’s why interior renderings are super helpful when it comes to the buyer being able to envision themselves in a place that they are soon to call home…it’s hard to envision it any other way.

The renderings that you can see here are actually from NEEZO Studios’ Lindvest Klein Estates project where we created a 3 minute animation, stunning interior renderings, filmed interviews, and shot drone footage. Fun fact, these renderings all incorporate custom furniture and designs requested by our client which truly allowed each room to be brought to life exactly the way it will look like. Having said that, if you wanted to create interior renderings but don’t necessarily have any custom requests, there are thousands of options for you to choose from and we can definitely help out with that!

Check out the animation that the above interiors are from:

THE NEEZO TOUCH

Perfecting our look since NEEZO Studios was established in 2005, our renderings are often mistaken for real images. We focus on creating a welcoming atmosphere in every rendering that we create in order to inspire potential buyers and help them feel at home long before anything is even built.

If you’d like to get a quote on this type of work, reach out to us at: info@NEEZOStudios.com

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NEEZO Studios is honored to have won a Silver award for Best Computer Generated Sales Tool at The Nationals, NAHB’s largest and most prestigious award show, which happened in January 2020 in Las Vegas. As referenced in past blog posts, NEEZO Studios has created the renderings and animations for the Property Brothers™ show since its inception in 2011 (and a few of their other show concepts – Brother Vs. Brother, Brothers Take on New Orleans, and Property Brothers at Home – Drew’s Honeymoon House). 

Just last year, when their new show Forever Home was announced, NEEZO Studios was also given the awesome opportunity to create the renderings and animations for that show as well.

SPOTLIGHT ON THE PROJECT THAT WON

This time around, NEEZO Studios won the silver award for our 3D animations and renderings that are featured on the Property Brothers’ newest show, Forever Home. Producing the renderings and animations for these shows does take a lot of work and effort, so it’s undoubtedly a great feeling when your work is recognized by your industry peers.

Feel free to check out this link to view the project/video that won Silver:

ALL ABOUT THE NIGHT

There’s no doubt that Vegas is a pretty great place to host an award show. Not only is it fun and things are always happening in Vegas, but what better way to connect and catch-up with colleagues and clients as well as have the opportunity to meet new people who are all who are all interested in honing their skills, upping their game and appreciating the hard work that goes into qualifying for these award shows.

Overall, it was a memorable night and a great way to start off the new year!

Let’s just say that for this trip, what happened in Vegas isn’t staying in Vegas, rather, it’s going to be showcased on our ‘great wall of awards’. Huge thanks to NAHB for this award!

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Chloé Maalouf – Account Manager 

Happy New Year everyone! I cannot believe it’s already 2020. Looking back at 2019, a lot of very memorable and exciting things happened here at NEEZO Studios. With that said, there are a few occasions that specifically stick out in my mind…so let’s discuss them 🙂

OFFICIALLY LAUNCHING NEEZO STUDIOS’ NEW BRAND, LIVESITE™

What better way to end 2019 and start off the new year than by NEEZO Studios officially introducing its newest brand, Livesite™?

Livesite™ combines award winning expertise in real-time technology with a deep understanding of the real estate sales process to create impactful and memorable sales experiences powered by live data.

Livesite’s feature set encompasses everything your project needs to shine. A few features that are included in this one of a kind application are: 3D area amenities, unit search, day/night/seasons cycle, building amenities, 3D site plan, and much more! 

After spending a few years really mastering Livesite™ not only as a product, but as a brand, it’s honestly very exciting to see just how far we’ve come.

( Learn more about Livesite™ here: https://www.neezostudios.com/livesite )

AWARDS

In 2019, NEEZO Studios won a whopping 21 awards! It’s undoubtedly a great feeling when all of the hard work put into creating a project is recognized. I’ve listed all of the different awards that we won, as well as the links for you to check out some of the work that won. 

Hermes Creative Awards

NEEZO Studios won 8 platinum Hermes Creative Awards in 2019. The projects that won are: Avery Dennison car wrap visualizer, Westgate residences animation, Jaguar Land Rover animation, Canada Story of Us (TV), Where To I Do? (TV), Nature Walk Virtual Reality, Elgin East animation, and Allegro interactive application (Livesite™). 

Muse Creative Awards

NEEZO Studios won 5 Muse Creative Awards in 2019. The projects that won are listed here: Platinum – Avery Dennison car wrap visualizer, Platinum –Westgate residences animation, Platinum –Jaguar Land Rover animation , Gold – West 5 Virtual Reality, Silver – West 5 Augmented Reality.

AVA Digital Awards

NEEZO Studios won 6 AVA Digital Awards in 2019. The projects that won are listed here: Platinum –Elgin East animation, Platinum –West 5 Virtual Reality, Platinum – Demo Reel, Gold –Westgate residences animation, Gold- Avery Dennison car wrap visualizer.

2019 TAB Star Awards

NEEZO Studios won Best Promotional Video for our Westgate residences animation during the 2019 TAB Star Awards. 

The Nationals 2019

NEEZO Studios won a silver for our Allegro interactive application (Livesite™) at NAHB’s “The Nationals”, one of the industry’s most coveted award shows.

SEASON PREMIERE OF PROPERTY BROTHERS FOREVER HOME

NEEZO Studios has been creating the 3D rendering/animation flythroughs for every episode of The Property Brothers™ since it first aired way back in 2011. Our 3D fly throughs are played in the episode when Jonathan and Drew Scott, a.k.a The Property Brothers™, describe how the home will look after the renovations are complete. While they are describing this process to the homebuyers/homeowners, our 3D work plays in the episode in order to give the viewer a more clear understanding of how Jonathan and Drew are going to transform the home.

We’ve always been excited about creating these flythroughs not only for the original Property Brothers™ show, but also for their other show concepts, Brother Vs. Brother, Brothers Take on New Orleans, and Property Brothers at Home – Drew’s Honeymoon House.

In 2019, however, the series premiere of Property Brothers Forever Home officially aired on HGTV. We’re super stoked to be working alongside the brothers and their entire production team to create the 3D animations and renderings for another one of their shows! If you haven’t yet watched a Forever Home episode, you definitely should. And when you do make sure to keep an eye out to spot our work throughout the episode!

WHERE TO I DO? – SEASON 2 PREMIERE

It’s always a cool feeling to see our work on TV and while we’ve worked on and are still working on creating 3D animations and renderings for many shows (including The Property Brothers™), one very unique show that NEEZO Studios created the 3D animations for is GustoTV’s Where To I Do?, a show that takes couples who are planning their dream wedding to consider many stunning venues. 

2019 was a great year and I’m so excited to see what 2020 has in store.

If there’s anything you’d like to see featured in a future post, drop me a line cmaalouf@ neezostudios.com

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Thanks for checking out this weeks’ blog post!

I’ll be back  with a super cool new update 😀 

By: Aline Maalouf

The world of animation is changing and evolving at a rapid pace — bringing photorealistic imagery to the small screen and the big screen — animation that is rendered with such detail, you can imagine the exact sensation of the water, feel the heat of the sunshine and experience the wilderness. Just look at the difference between the first Toy Story film, released in 1995, up to Toy Story 3’s release in 2010.

Over 15 years, there is a complete world of difference — we progressed from 2D to 3D, the colors are poignant, we visualize changes from shadows and lightness and the sequences move much more quickly. The third film was a major feat for a studio, and now either years later, the technology there is already on the cusp of being old news.

Technology is advancing faster than it can be implemented — and it isn’t just the Pixar’s and Disney’s of the world who have to stay ahead of the curve with each sequence released. Boutique companies are under just as much pressure to continually push the envelope on what’s possible in the animation space, while still delivering top results to clients within the sometimes demanding time constraints of film and television.

Working in reality TV presents its own set of challenges in comparison to a fully animated program. To start, you need to seamlessly combine real-life interaction with animation — often showcasing what is there against what could be there. As animation continues to evolve, integrating with emerging technology, such as virtual reality, augmented reality and immersive platforms, understanding how users interact with the platform and how to best engage the audience will be crucial.

Here are four ways using animation can enhance a reality TV program:

Showcasing a World of Possibilities
With the introduction of 3D animation, we are able to create imagery so realistic that it is often hard to define what is “real” and what is virtually designed. The real anchor of hyper-realistic animation is the ability to add and play with light and shadows. Layers of light allow us to see reflection, to experience a room from a new angle and to challenge viewers to experience the room in both the daylight and at nighttime.

For example, within our work on Gusto TV’s Where To I Do, couples must select their perfect wedding venue — often viewing a blank space and trying to envision their theme inside it. Using animation, those spaces are brought to life in full, rich color, from dawn to the glaring midday sun to dusk and midnight — no additional film crew time required.

Speeds up Production Process
Gone are the days where studios are spending large budgets resetting room after room to showcase before-and-after options, particularly when it comes to renovation shows. It’s time-consuming and laborious. Working with an animation studio allows producers to showcase a renovated room three different ways, and the audience develops an early feel for the space without the need to see it physically set up.

It’s faster (with the right tools and technology to match TV timelines), allows more flexibility and eliminates the need to build costly sets for one-time use. Even outside of reality TV, the use of greenroom space, green stages and GCI technology allows a flexibility to filming that didn’t necessarily exist two decades ago.

Makes Viewers Part of the Program
If animation is done well, it should make the viewers feel more invested in the program — as if they are part of this experience. Animation should not break what is happening in reality. In order to make this happen, it is essential to have up-to-date software and hardware that bridges the gap between the vision and what is actually accomplished within each scene.

Software and hardware go hand-in-hand in creating high-quality animations. If the software is up to date and not the hardware, the work will be compromised as the rendering process will not be able to support the full project scope. One ripple in the wave of animation and the viewer is reminded that what they’re seeing doesn’t really exist.

Opens Doors to Immersive Experiences
Although we have scratched the surface of what’s possible when it comes to virtual reality, augmented reality and generating immersive experiences for viewers from the comfort of their living rooms, I anticipate there will be a wave of growth in this space over the next five years. Our studio is already building some of these capabilities into our current projects. Overall, studios and production companies are looking for new ways to engage an audience that is exposed to hours of content a day.

Rather than just simply viewing the animation of a wedding venue, viewers will be able to click through the space — guiding their own passage from point A to point B. They become the host of their own journey.

Programs of all genres are dazzling their audiences with the future of animation and reality TV is right there with it.

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Thanks for checking out this weeks’ blog post!

I’ll be back next week with a super cool new update 😀