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Why 3D renderings are beneficial when selling real estate

By March 3, 2020Blog
Hey it's Chloé

Behind the Creativity: Blog 14

It’s undeniable that the marketing strategy for anything you may be selling can make or break how it is perceived by the potential buyers. No matter what the product may be, the way it is portrayed says a lot about what the buyer can expect. Same rule applies to real estate marketing and even more so. This is because it is very difficult for someone who doesn’t have an architectural design background to look at a black and white elevation and envision what it will actually look like in real life. This is where NEEZO Studios comes in to help! For example, the image attached above effectively shows a rough sketch compared to the rendering that we conceptually created based off of the sketch. This example and many others prove just exactly why renderings supply an effective sales tool.
The first factor that captures the interest of a potential buyer is certainly the exterior of the development followed by the community that it is situated in. Since this is such an important factor in just sparking their interest to potentially check out the development on the inside and put in more effort, exterior renderings are super important. Having an exterior rendering of the upcoming development gives potential buyers the ability to envision what is yet to be built even if it’s not currently there. We created this stunning rendering for Mizrahi Developments’ upcoming project in Toronto called The One.
Although the exterior of the development/the overall community is very important for a potential buyer, a lot of their interest also undeniably comes from how the interior looks. Whether it be the furniture, paint colours, room layout, etc, many of these factors are detrimental to really selling and allowing the buyer to see themselves living there. That’s why interior renderings are super helpful when it comes to the buyer being able to envision themselves in a place that they are soon to call home…it’s hard to envision it any other way.
The renderings that you can see here are actually from NEEZO Studios’ Lindvest Klein Estates project where we created a 3 minute animation, stunning interior renderings, filmed interviews, and shot drone footage. Fun fact, these renderings all incorporate custom furniture and designs requested by our client which truly allowed each room to be brought to life exactly the way it will look like. Having said that, if you wanted to create interior renderings but don’t necessarily have any custom requests, there are thousands of options for you to choose from and we can definitely help out with that!
Check out the animation that the above interiors are from:
Perfecting our look since NEEZO Studios was established in 2005, our renderings are often mistaken for real images. We focus on creating a welcoming atmosphere in every rendering that we create in order to inspire potential buyers and help them feel at home long before anything is even built.
If you’d like to get a quote on this type of work, reach out to us at:
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