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NEEZO Studios Conducts Canada-Wide Survey Revealing How Home Buyers Prefer To Research New Homes

By Blog
Hey, it's Chloé

Behind the Creativity: Blog 30

I am so proud to be part of a company that is at the forefront of technology and the architectural visualization industry, but above all, a company that cares so much about its clients and how our work and expertise can positively benefit the real estate industry. As a result, NEEZO Studios contracted Leger Research (the largest Canadian-owned market research and analytics company in Canada) to conduct a never done before in-depth 10 minute survey aimed at providing up-to-date research on homebuyer sentiment related to buying a pre-construction home. This survey gave homebuyers the opportunity to give their honest feedback regarding the digital tools available to them when it comes to envisioning and understanding how their new home will look before it is built.
 
As a leading architectural visualization studio that is always ahead of the game, NEEZO Studios understands how valuable digital marketing tools can be for home buyers, especially now that the Covid-19 pandemic has dramatically shifted the paradigm of the homebuying process.
 
When speaking to prospective new clients, Marvin Maalouf, founder of NEEZO Studios, sometimes encounters those who say: “That’s a cool piece of technology, but…” or “Neat sales software, but…” or “You produce extremely photorealistic 3D renderings and animations, but…my homebuyers don’t care about all this digital/virtual stuff.”
 
Regarding the results of this survey, Marvin stated, “Turns out home buyers do care. Homebuyers today are time-starved, very tech-savvy, and before they even visit a pre-construction sales center, they’ve already done their homework – digitally and virtually.
NEEZO Studios decided to be the very first in the architectural visualization industry to initiate a survey to dispel myths that homebuyers don’t care about digital and virtual selling tools. This survey will be of value to demonstrate to builders and developers what their buyers want and need in today’s pandemic times, and I strongly believe these sentiments will continue, even post-pandemic.”
 
Now at this point, you’re probably eager to find out some of those statistics…thanks for sticking around 🙂
Check out some of our findings from this survey below.
 
A majority say they would appreciate the option to visit new home and condo sales centers virtually (74%)
The most important digital elements when visiting a sales centre are: floor plans in 2D (85%), being able to digitally view home on lot (78%), and seeing the distance to amenities (75%)
The most important features that homebuyers care about are: Viewing floor plans in 2D (85%), Being able to digitally view the home on the lot (78%), Being able to see how many minutes away amenities are (75%), Photo galleries (73%), 3D renderings of the home or condo (73%), Floor Plans in 3D (72%). 
 
Seeing that NEEZO is always at the forefront of the archviz industry, did you know that our real time real estate sales software, LiveSite™, consists of all of these super important features and more? Check out our demo here to learn more about how LiveSite is the perfect tool to sell your upcoming development in the sales center and/or at home via the web.
The most appealing features of a virtual visit would be viewing the kitchen options with the click of a button (73%)
NEEZO has created a very useful kitchen configurator that allows you to view the kitchen options with the click of a button. Check out our demo of the kitchen configurator that we created for Sears USA.
Over half would enjoy looking for a new home virtually (52%)
Ever wondered what the top websites and publications are that homebuyers tend to use? How about their home buying status? What about the time of day that these homebuyers are spending researching your website? Our survey has all of these statistics and much more. To get your hands on the report, please visit this link:
https://marketing.neezostudios.com/home-buying-survey-2020-2021
 
Methodology
The survey questions were created by NEEZO Studios. If you’d like to see additional questions added to future surveys, please feel free to reach out and let us know.
 
The online survey was executed by Leger and conducted among a database of magazine subscribers whose readers are homeowners and homebuyers in Toronto and the Greater Toronto Area. It was carried out and the data was collected between Nov. 12 and 23, 2020. The analysis of the survey was independently provided by Leger.
 
Future Research Studies
NEEZO Studios’ research division is committed to conducting this survey on a regular basis. If you’d like to be added to the mailing list to receive this, future research findings or other newsletters, you can reach out via info@neezostudios.com.
 
About Leger
Leger is the largest Canadian-owned market research and analytics
company, with more than 600 employees in eight Canadian and U.S. offices. Leger has been working with prestigious clients since 1986. For more information, visit leger360.com.
 
About NEEZO Studios
NEEZO Studios is an award-winning true one-stop creative studio and architectural visualization firm specializing in:
 
Photo-realistic 3D renderings and creative animations
Architectural scale models
Real time interactive sales center software
2D/3D immersive interactive applications
Virtual reality
Augmented reality
Video content
Aerial/drone photography
Branding and design
And much more…
 
Based in Mississauga, Ont. in the GTA, NEEZO Studios has attained a
prominent clientele all over North America and even around the globe. Aside from collaborating with builders and developers in the real estate industry for close to two decades, NEEZO started a trend more than 10 years ago in the TV world, creating renderings and animations for The Property Brothers shows on HGTV (as well as other TV design shows), where they show furniture sliding, rolling and falling into place to convey the before and after inspiration for the reveals that the Property Brothers, Jonathan Scott and Drew Scott, are working towards each episode.
 
Through the latest innovations in 3D technology, paired with its storytelling and design aesthetic strengths, NEEZO Studios creates end-to-end digital solutions that have made a prominent impact in both the digital marketing and proptech industries.

NEEZO Studios Wins 1 Gold and 2 Silver Awards at The Nationals 2021!

By Blog
Hey it's Chloé

Behind the Creativity: Blog 28

I am very proud and happy to announce that NEEZO Studios won 1 Gold and 2 Silver awards at this year’s The Nationals, The National Association of Home Builders (NAHB) annual awards ceremony…a.k.a. The Oscars of the real estate industry. Winning an award, nevermind 3, especially knowing that 12% of the entries were chosen as Silver Honorees and only 4% earned the gold, is an honor and we are all proud that our innovative work continues to make such a positive impact on the proptech industry.
Red Carpet VIP-VR – Gold Award Winner
NEEZO’s latest 3D breakthrough product, Red Carpet VIP-VR, won the Gold Award for Best Virtual Sales Process/Experience. Red Carpet VIP-VR was invented out of necessity during the COVID-19 pandemic. After noticing that many of our builder clients were not able to continue with their launches due to the pandemic, NEEZO Studios’ founder, Marvin Maalouf, came up with this innovative virtual reality sales center as a safe and effective alternative that allows builders to invite their homebuyers to the front of the line, wherever they are!
Essentially, Red Carpet VIP-VR serves as a prelude to NEEZO’s real time real estate sales software, LiveSite™.  For those unable to visit the sales centre in person, we made sure to implement a series of interactive touchpoints that enabled users to download, listen to or view 3D elements of the entire sales centre (custom-rendered in photorealistic 3D, based on the builder’s actual sales centre). Beyond a mere 3D tour, NEEZO enhanced conventional (walk through) VR with a myriad of interactive components:
  • A video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre
  • Virtual guests can peruse the standard and upgrade packages
  • Buyers are one click away from photo-realistic, 3D renderings of the various kitchen combinations
  • Virtual visitors can orbit around the scale model in 360 degrees, to observe every angle of the building.
  • Schedule an appointment on the spot, virtually or in-person
  • View interactive brochures, floorplans, features and finishes and a gallery of images (and download the marketing materials if they wish)
  • Check out the builder’s story
To experience Molinaro Group’s Illumina Red Carpet VIP-VR Sales Center experience, click here.
HGTV’s Brother Vs. Brother – Silver Award Winner
NEEZO Studios won a Silver Award for Best Video – Long Format – Over 1 Minute for our 3D animations and renderings on HGTV’s Brother Vs. Brother! NEEZO Studios has had the honor and privilege to create all of the 3D flythrough animated scenes featured in Property Brothers, Brother Vs. Brother, Forever Home, and a few more Property Brothers shows. The interior and exterior flythrough scenes that NEEZO creates for every Property Brothers show is a really cool process that takes a lot of in-studio designing and special NEEZO Studios techniques in order to be able to complete that signature NEEZO look.
Check out this upbeat video that NEEZO Studios put together to see some of our awesome work from Brother VS. Brother season 7:
The Stanley District – Silver Award Winner
NEEZO Studios won another Silver Award for the LiveSite™ application that we created for The Stanley District, La Pue International’s upcoming development in the Niagara Falls area. The category that we won this award in was Best Use of Technology. 
LiveSite’s award-winning feature set offers an engaging user experience that enables homebuyers to orbit around the community, browse live product inventory, view and compare 2D/3D floor plans, take a building tour, discover local area amenities and transit routes situated around the development, view a media gallery with extra information about the development, watch a cinematic animation of the development, check out the development during different seasons and at different times of the day with a geographically accurate day & night cycle. On top of all that, every LiveSite™ project is custom-tailored to match your project’s branding. Driven by a powerful, web-based CMS, LiveSite™ empowers your sales team to: manage unit and lot availability (ex. hiding/revealing floors or units as you wish), adjust pricing, provide sales reports and more. The most unique element about LiveSite™ is that it’s compatible on every platform–desktop, laptop, tablet, Android, iOS mobile devices; making your sales centre virtually unforgettable! 
Check out our demo of The Stanley District LiveSite™ application that won the Best Use of technology Silver Award:
On behalf of everyone here at NEEZO, thank you to The Nationals for these awards! 

NEEZO Studios’ Animations Featured on CTV’s Holmes Family Effect

By Blog
Hey it's Chloé

Behind the Creativity: Blog 27

On behalf of NEEZO Studios, I am very pleased to announce that we had the amazing opportunity to create the 3D renderings and animations for CTV’s new show, Holmes Family Effect
Each episode follows the Holmes family (Mike Holmes, Sherry Holmes, and Michael Holmes) as they surprise deserving people who make differences in their communities with amazing renovations. 
What To Expect In This Show…
Check out the show’s trailer here:
How Our Animations Are Used Throughout The Show
This show has a unique approach. When the Holmes family regroups at the beginning of the episode to discuss the changes that they would like to make to each of the spaces, Mike Holmes opens up a floorplan on the table and voila…our animation appears as a 3D levitating version of the 2D floor plan that they were looking at.  The camera then zooms in to showcase the transformation of each space.  So instead of starting the animation showing the distressed state of a space to what it can potentially transform to, we created the entire area that needed to be renovated as a floating object.
Adding these 3D animated elements to every show we work on, including Holmes Family Effect, allows the audience to engage and understand the renovations that are to be made as well as the potential of what the space could be transformed to.
Some call it magic, we call it the NEEZO touch! Here are a few shots from the debut episode of Holmes Family Effect where you can see how our renderings and animations are used in each episode:
Be sure to tune in to CTV every Sunday at 8:00pm EST to catch an all new episode of Holmes Family Effect…and don’t forget to keep an eye out to spot our renderings and animations throughout!

A Year In Review: 2020

By Blog
Hey it's Chloé

Behind the Creativity: Blog 26

Happy New Year!! What a year 2020 has been for all of us. Of course a lot of events occurred last year, but as we all know, the biggest situation that was presented to us and that we are still facing is the global pandemic, Covid-19. Before we dive into this blog and speak about some memorable moments that NEEZO experienced in 2020, I want to take the time to say that I hope you had a great holiday break and are doing well considering these challenging times. Covid-19 was definitely a big shock to us all, but we’ve been getting through it and will get to a point where things can slowly start going back to normal.
RELEASING RED-CARPET VIP-VR™
Now that the way we live our lives has changed because of Covid-19 and forced us to try our best to stay home and not go out unless necessary, it undoubtedly changed the way real estate developers are able to sell their upcoming developments in the sales center, since not many people are able to be in there all at once or feel comfortable doing so due to social distancing rules.
So naturally, NEEZO saw this as an opportunity to push the limits in our creative architectural visualization abilities. As a result of this unanticipated new way to live, NEEZO Studios created RED-CARPET VIP-VR™, a Virtual Reality walkthrough unlike any other. RED-CARPET VIP-VR™ gives potential buyers the opportunity to tour the sales center virtually from the comfort of their home. With the ability to view brochures, floorplans, animations, a scale model, the builder’s story, schedule in-person/virtual appointments, and so much more, all while being directed by a video-hostess, RED-CARPET VIP-VR™ is the safest alternative to having buyers visit the sales center.
Click the link to learn more about it: https://neezostudios.com/red-carpet-vip-vr/

 

TV SHOWS
Celebrity IOU Season 1 & 2

 

NEEZO Studios had the great opportunity to create the 3D animations and renderings on both seasons of HGTV’s Celebrity IOU. What makes Celebrity IOU so different from the other Property Brothers shows is that it gives celebrities the opportunity to express their gratitude towards someone who has had a significant impact on their lives.
The celebrities in season 1 were: Brad Pitt, Rebel Wilson, Viola Davis, Jeremy Renner, Michael Bublé, and Melissa McCarthy. The celebrities in season 2 were: Zooey Deschanel, Allison Janney, Rainn Wilson, and Justin Hartley. 

 

Brother Vs. Brother Season 7
In 2020, NEEZO Studios also had the pleasure of creating the 3D animations and renderings for season 7 of HGTV’s Brother Vs. Brother. Following Drew and Jonathan Scott, a.k.a. The Property Brothers, Brother Vs. Brother makes the brothers go head to head to revamp the properties they choose and see who can make the most profit from each sale.
Check out some of our animations from Brother Vs. Brother season 7 here:
More than one year of Property Brothers Forever Home
May 2020 marked one year of Property Brothers Forever Home which means that NEEZO also celebrated creating the 3D animations and renderings for the show and by December 2020, HGTV had begun airing season 4 of Forever Home!
Check out some of our animations from Forever Home season 1 here:
Where To I Do? Season 3
In 2020, NEEZO Studios also had the pleasure to create the 3D animations and renderings on another season of CTV Life channel’s Where To I Do? 
Check out this season’s trailer here (you’ll also spot some of our animations throughout the video):
ONE YEAR OF LIVESITE™
Although NEEZO has been creating interactive applications for many years, our real estate sales software, Livesite™, has officially been out for more than a year!!
With effective features such as 2D/3D floor plans, 3D Area Amenities, Home & Lot Search, 3D Home View, Unit Search (as seen in the image below) and many more, Livesite™ has truly stepped up the game when it comes to efficient and memorable sales experiences.
To learn more about how LiveSite™ can help you sell your next project, please visit: https://neezostudios.com/livesite/
AWARDS
The Nationals 2021
NEEZO Studios won 3 Silver awards for NAHB’s The Nationals 2021! Silver Award winners are the top vote recipients in each category and are the finalists for the Gold Award, which will be announced in February 2021! The categories that we won in are: Best Use of Technology, Best Virtual Sales Process/Experience, and Best Video – Long Format – Over 1 Minute. 
To check out which projects won, please visit the links below:
Best Use of Technology
Best Virtual Sales Process/Experience
Best Video – Long Format – Over 1 Minute
Aurora Awards
NEEZO won a Grand Aurora Award at the Aurora Awards for our Westgate Residences animation. The category that it won in was Best Long Format Video Over 60 Seconds.
To check out which project won, please visit the link below:
BIA MAME Awards 
NEEZO Studios won 2 awards at the 2020 BIA MAME Awards! The categories that we won in were: Associate Company – Professional Team of the Year, and Best Use of Technology.
To check out which project won, please visit the links below:
Best Use of Technology
FEATURED IN ARCHITECTURAL DIGEST
Back in February 2020, NEEZO Studios’ stunning birds eye view rendering of Mizrahi Developments’ The One was featured in a special edition of AD magazine, the 100th Anniversary of AD–a Collector’s Issue.
Every year, Architectural Digest reveals the highly anticipated “AD100 list”– an annual survey of the top names in interior design/decor/architecture.
This particular “AD100” issue earns extra special “collector’s edition status” since 2020 marks AD’s 100th anniversary (in addition to the issue showcasing their top 100 interior designers list)!
No matter how strange life might’ve been for the majority of 2020, it’s definitely a blessing to still be here, healthy and safe. We had some very exciting moments here at NEEZO Studios last year and we’re excited for what’s to come in 2021. On behalf of NEEZO Studios, a special thank you goes out to all of our clients. Happy New Year again and here’s to 2021!

NEEZO Studios’ Animations Featured On Another Season of HGTV’s Celebrity IOU!

By Blog
Hey it's Chloé

Behind the Creativity: Blog 24

On behalf of NEEZO Studios, I am very pleased to announce that we created the 3D renderings and animations for another season of HGTV’s Celebrity IOU!
The Season 2 Holiday Premiere aired on HGTV on December 14th and the guest star for this episode was Zooey Deschanel. The celebrities in the next few episodes include: Rainn Wilson, Allison Janney, and Justin Hartley.
SEASON 2 TRAILER
Check out the Season 2 trailer here:
Unlike the other Property Brothers shows, Celebrity IOU gives celebrities the opportunity to show their gratitude towards someone who has had a significant impact on their lives. Drew and Jonathan work closely alongside the celebrities in each episode to produce renovations that suit each individual.
DID YOU KNOW…“[HGTV’s Celebrity IOU’s] first season captivated more than 36 million viewers and smashed records as the highest-rated first-year series in HGTV history” (To find out more about Celebrity IOU and what Season 2 has to offer, visit this website: https://www.hgtv.com/shows/celebrity-iou/articles/celebrity-iou-season-2-)
ADDING THE NEEZO TOUCH TO CELEBRITY IOU
NEEZO Studios has had the amazing opportunity to create the 3D flythrough animations and renderings for the Property Brothers show (over a decade now since its inception), as well as a few of their other shows including: Brother Vs. Brother, Property Brothers Forever Home. Celebrity IOU is just another awesome Property Brothers show that we are so proud to be part of. 
Be sure to tune in each Monday to HGTV at 9|8c to catch all-NEW episodes. While you watch, be sure to keep an eye out to spot our renderings and animations throughout each episode!
Thank you for reading this week’s blog! Mark your calendars…NEW blogs go up every week.
If you have any questions for a future blog post or something you’d like us to spotlight, drop us a line at info@neezostudios.com

 

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NEEZO Studios’ Animations Featured on Another Season of HGTV’s Brother Vs. Brother

By Blog
Hey it's Chloé

Behind the Creativity: Blog 21

With its seventh season now concluded, NEEZO Studios is very honored to have created the renderings and animations for another exciting season of Brother VS. Brother!
 
Brother VS. Brother dropped its first season back in July 2013 and has been going strong as the seasons go by. What made the latest season’s Los Angeles location much more special is the fact that Drew’s honeymoon house is located in that specific location so some could say that Drew already had a slight advantage over Jonathan 🙂
 
What makes Brother VS. Brother so different from their other shows, such as Property Brothers: Forever Home, and their original series that started it all, Property Brothers, is the idea in which instead of working together to help bring everyone’s dream home to life, they are going head to head and competing against each other. 
With their individual crews of contractors, designers, and realtors, each brother purchases, revamps and then sells the properties that they worked during the season. In order to claim the ‘Winner’ title, the goal is to see who makes the most profit from each sale. 
After the brothers and their respective teams finished fixing up their properties, the winner for season seven ended up being Drew Scott. This victory has now put Drew in the lead for the most Brother VS. Brother wins – four out of the seven seasons to be exact. 

BROTHER VS. BROTHER SEASON 7 TAKES ON DISNEYLAND

With many fun and thrilling challenges throughout this season, one of the neat things that happened was when the brothers visited Disneyland and had a challenge where the winner would stay one night at a special Disneyland resort. Feel free to check out this fun video from that episode:

CREATING THE 3D ANIMATIONS FOR BROTHER VS. BROTHER

NEEZO Studios has had the honor and privilege to create all of the 3D flythrough animated scenes featured in Property Brothers, Brother Vs. Brother, Forever Home, and a few more Property Brothers shows. 
Check out this upbeat video that NEEZO Studios put together to see some of our awesome work from Brother VS. Brother season 7.
The interior and exterior flythrough scenes that NEEZO creates for every Property Brothers show is a really cool process that takes a lot of in-studio designing and special NEEZO Studios techniques in order to be able to complete that signature NEEZO look.
Next time you watch one of the Property Brothers shows, be sure to keep an eye out for our 3D renderings and animations…you will definitely spot them 😉

Introducing NEEZO Studios’ Red-Carpet VIP-VR™ (Your Virtual Sales Center Experience for Pandemic and Post Pandemic Times)

By Blog
Hey it's Chloé

Behind the Creativity: Blog 19

Here at NEEZO Studios, we pride ourselves on being at the forefront of the 3D architectural visualization industry. Now that the way we live our lives has changed because of COVID-19 and forced us to try our best to stay home and not go out unless necessary, it undoubtedly changed the way real estate developers are able to sell their upcoming developments in the sales center, since not many people are able to be in there all at once or feel comfortable due to social distancing rules. 
So naturally, NEEZO saw this as an opportunity to push the limits in our creative architectural visualization abilities. Introducing NEEZO Studios’ RED-CARPET VIP-VR™!
NEEZO’s RED-CARPET VIP-VR™  is a VR walkthrough unlike any other. With this 3D interactive walkthrough, you can tour the builder’s sales center in its entirety all while being in the comfort of your own home. 
Going way beyond the conventional VR walkthrough, NEEZO Studios implemented a series of interactive touchpoints that enable users to download, listen to or view 3D elements of the entire sales center (in addition to the 3D walkthrough experience). 
 
Beyond a conventional 3D tour, NEEZO implements a myriad of interactive components, including:
  • A video-hostess who points out what you can see/do at every interactive touchpoint of the sales centre
  • Virtual guests can peruse the standard and upgrade packages
  • Buyers are one click away from photo-realistic, 3D renderings of the various kitchen combinations’ standard & upgrade finishes
  • Virtual visitors can orbit around the scale model in 360 degrees, to observe every angle of the building.
  • And since this is a prelude to LiveSite™, homebuyers can virtually buy the home of their choice and the sales team can upload the Agreement of Purchase and Sale.

 

 
NEEZO Studios’ founder and CEO, Marvin Maalouf..not one to settle with the status quo came up with the idea “As the pandemic paralyzed business; builders had half a million dollars or more invested in these stunning sales centres, that were just sitting there… empty, when they were poised to experience a successful, selling season. Everything came to a grinding halt.” Maalouf innately skilled at reverse engineering thought, “How could my builder clients still make use of these showpiece sales centres and safely give homebuyers and investors that high touch sales centre experience… and that’s when it hit me! Shortly after, we rolled out RED-CARPET VIP-VR which serves as the perfect prelude to LiveSite.”

 

Our RED-CARPET VIP-VR™ is your virtual sales center, a replica of the builder’s actual sales centre. Just like you would experience when you’re in the sales center, NEEZO’s RED-CARPET VIP-VR™ allows you to: 
  • Schedule an appointment on the spot – virtually or in-person
  • Orbit around the scale model in 360 degrees
  • View interactive brochures floor plans, features and finishes, and a gallery of images (and download marketing materials)
  • Check out the builder’s story
  • Envision your kitchen finishes with one click
In addition to the list of features above, RED-CARPET VIP-VR™ lets you gain access to Livesite™, our interactive real estate sales software that allows you to:
  • View real time unit availability
  • Display accurate lot and unit availability
  • Compare floor plans side-by-side
  • Assess distances to area amenities
  • Close a sale with an Agreement of Purchase and Sale
  • Along with a slew of other exciting features
Watch this demo to see what Livesite™ has to offer here:
To experience our RED-CARPET VIP-VR™ treatment for Molinaro Group’s Illumina, click here: https://illuminacondos.ca/sales-centre/
If you would like to digitally twin your sales center with RED-CARPET VIP-VR™, contact NEEZO Studios at info@neezostudios.com

NEEZO Studios’ Animations Featured on Another Season of “Where to I do?” Airing on CTV Life Channel

By Blog
Hey it's Chloé

Behind the Creativity: Blog 18

In Spring 2018, NEEZO Studios was asked to be part of GUSTO TV’s (now CTV Life Channel) new Canadian wedding design show, “Where To I Do?”. The show inspires engaged couples by touring various event venues and presenting three completely unique spaces, where their fantasy wedding could take place. Whether it’s a medieval castle, a converted warehouse, a luxurious farmhouse, or a lavish secret garden, host, Tommy Smythe, presents the best options to help each couple lock down this key detail for their dream day. 
This year marks the third season in which NEEZO Studios has had the honour to work on the unique wedding inspiration program. “Fortunately, host Tommy Smythe will make every couple’s decision a little bit easier by providing them with high-quality 3D renders to help them — and viewers — understand how each potential wedding location can be used to its fullest potential.”

CHECK OUT HOW OUR ANIMATIONS INSPIRE THE SHOW

It’s no doubt that all of the chosen venue locations are stunning. It’s challenging to envision how a venue might look after all of the decorations and preparations are complete. When it came to the visualizations for ‘Where To I Do?’, NEEZO’s animations were used to show the couples just how much potential each venue had to offer even before any final plans were done. Working alongside the ‘Where To I Do?’ team, NEEZO followed the design plan that fit each venue and represented each couple perfectly. NEEZO’s renderings and animations were used to show people how the venue could look before the actual event. 
Be sure to catch a new episode (airing in Canada) every Tuesday on CTV Life Channel at 9pmEST|6pmPST. 

NEEZO STUDIOS’ BACKGROUND WITH TV/FILM

Called upon by some of the hottest shows and talent in TV production, NEEZO Studios’ award-winning 3D animations, photorealistic renderings and motion graphics have been featured on ABC, CBC, HGTV, W Network and the Food Network, and such popular TV shows as Property Brothers, Brother vs. Brother, Canada: The Story of Us, The Marilyn Denis Show, Jimmy Kimmel Live! and many others over the past decade. Here is a small sampling of our work, showcasing just a few of the hundreds of projects we have produced: https://neezostudios.com/tv-vfx/

How To Virtually Sell New Homes During a Pandemic

By Blog
Hey it's Chloé

Behind the Creativity: Blog 15

The Coronavirus (COVID-19) pandemic is something that has developed rapidly. Our everyday lifestyles were quickly put on hold and many things still remain unknown about how to deal with this outbreak. One very large and important industry that is being affected by the virus is the real estate industry. Many builders and developers that were planning on selling homes, high rises, etc. in the Spring/Summer as well as building new developments in the upcoming months, are being put on pause until there’s more information regarding how to stop the virus outbreak. As a result, many potential buyers might be hesitant to visit a sales center knowing that they’d rather stay in self-quarantine in order to protect themselves from potentially being susceptible to the virus.
With that in mind, it is undeniable that virtual marketing is the way to go – not only because technology is always evolving, but also because people can view potential properties all from their own devices and in their own homes. 
Livesite™, NEEZO Studios’ real-time real estate sales software, is the perfect example of having your sales center at your fingertips. Since the outbreak, many clients around North America have been requesting to have Livesite™ for their projects because it offers everything you’d want to showcase in your sales centre: cinematic animation, browse live product inventory, area amenities, stunningly detailed 3D site plans, compare 2D/3D floor plans, and so much more (see image above for a few of the features that are available in Livesite™).
Virtual Marketing is a route that many builders/developers are gravitating toward, especially during this Pandemic, because it allows for flexibility, creativity, and it is without a doubt the safest way for your message to be brought to potential buyers without anyone needing to leave the confines of their own home. 
Livesite™ offers all of that and more!
Its feature set encompasses everything your project needs to shine. No matter if you’re selling detached homes, a high rise, or even townhomes, Livesite™ can be customized to your project’s needs. It even includes brand integration, meaning Livesite’s user interface is tailored to match your branding, from logo to color palette, all the way down to fonts. So for your buyers, it’ll be as if they’re really at your sales center. 
If you’d like to experience one of our Livesite™ applications, check out the demo below that NEEZO Studios created for DR Horton – Santorini Townhomes .
In summation, COVID-19 is a very serious and unfortunate situation that is affecting the economy, our everyday lives, and the health and safety of everyone. It’s very difficult to see a bright side in a situation such as the outbreak, but we need to work with what we have in order to keep things going as closely to how they would have progressed without the virus. This includes using new and innovative ways to get your message out there. Using virtual marketing is an innovative means of reaching your potential buyers, on their terms, while keeping your brand front and centre.
If you’d like to get a quote for a Livesite™ application or any of our other services, reach out to us at: info@neezostudios.com 

Why 3D renderings are beneficial when selling real estate

By Blog
Hey it's Chloé

Behind the Creativity: Blog 14

It’s undeniable that the marketing strategy for anything you may be selling can make or break how it is perceived by the potential buyers. No matter what the product may be, the way it is portrayed says a lot about what the buyer can expect. Same rule applies to real estate marketing and even more so. This is because it is very difficult for someone who doesn’t have an architectural design background to look at a black and white elevation and envision what it will actually look like in real life. This is where NEEZO Studios comes in to help! For example, the image attached above effectively shows a rough sketch compared to the rendering that we conceptually created based off of the sketch. This example and many others prove just exactly why renderings supply an effective sales tool.
EXTERIOR RENDERINGS
 
The first factor that captures the interest of a potential buyer is certainly the exterior of the development followed by the community that it is situated in. Since this is such an important factor in just sparking their interest to potentially check out the development on the inside and put in more effort, exterior renderings are super important. Having an exterior rendering of the upcoming development gives potential buyers the ability to envision what is yet to be built even if it’s not currently there. We created this stunning rendering for Mizrahi Developments’ upcoming project in Toronto called The One.
INTERIOR RENDERINGS
 
Although the exterior of the development/the overall community is very important for a potential buyer, a lot of their interest also undeniably comes from how the interior looks. Whether it be the furniture, paint colours, room layout, etc, many of these factors are detrimental to really selling and allowing the buyer to see themselves living there. That’s why interior renderings are super helpful when it comes to the buyer being able to envision themselves in a place that they are soon to call home…it’s hard to envision it any other way.
The renderings that you can see here are actually from NEEZO Studios’ Lindvest Klein Estates project where we created a 3 minute animation, stunning interior renderings, filmed interviews, and shot drone footage. Fun fact, these renderings all incorporate custom furniture and designs requested by our client which truly allowed each room to be brought to life exactly the way it will look like. Having said that, if you wanted to create interior renderings but don’t necessarily have any custom requests, there are thousands of options for you to choose from and we can definitely help out with that!
Check out the animation that the above interiors are from:
THE NEEZO TOUCH
Perfecting our look since NEEZO Studios was established in 2005, our renderings are often mistaken for real images. We focus on creating a welcoming atmosphere in every rendering that we create in order to inspire potential buyers and help them feel at home long before anything is even built.
 
If you’d like to get a quote on this type of work, reach out to us at: info@NEEZOStudios.com