NEEZO Studios Partners with the Birmingham Squadron for the 2025-26 NBA G League Season
NEEZO Studios Partners with the Birmingham Squadron for the 2025–26 NBA G League Season
NEEZO Studios
- November 12, 2025
NEEZO Studios is proud to announce its partnership with the Birmingham Squadron, the NBA G League affiliate of the New Orleans Pelicans, for the 2025–26 season. This exciting collaboration highlights NEEZO’s continued growth in the U.S. and reflects our dedication to creativity, innovation, and community; all rooted in Birmingham, Alabama, where our U.S. headquarters proudly reside.
A Partnership That Brings Creativity to Life
This partnership is more than a logo, it’s a full creative integration that brings the NEEZO Studios brand to life throughout the Legacy Arena experience.
The NEEZO Studios logo now appears on the Birmingham Squadron’s away jersey, representing a bold fusion of design and sport. The partnership also includes the NEEZO Studios logo displayed prominently on the court, officially unveiled during the New Orleans Pelicans vs. Houston Rockets NBA preseason game; a proud and defining moment for both organizations.
Throughout the 2025–26 NBA G League season, fans will also see custom NEEZO Studios animations on the digital screens around the arena, creating an immersive and visually striking game-day experience. From the hardwood to the big screens, this collaboration celebrates how creativity and innovation can enhance the excitement of professional sports.
“We’re thrilled to see our creative work come to life here in Birmingham alongside the Squadron,” said Chloé Maalouf, Marketing Director at NEEZO Studios. “This partnership represents more than just an exciting collaboration; it’s a reflection of how innovation and design can elevate the fan experience.”
Strengthening Community Ties in Birmingham
Since expanding its presence to the U.S., NEEZO Studios has made Birmingham its creative hub; a city that mirrors our energy, ambition, and forward-thinking approach. Partnering with the Birmingham Squadron allows us to deepen our connection to the local community while contributing to the city’s growing sports and entertainment scene.
This collaboration represents a shared commitment between NEEZO Studios and the Squadron to push boundaries in creativity, design, and fan engagement, both on and off the court.
A Look Behind the Scenes
The partnership was celebrated during the Birmingham Squadron’s Media Day, where the new away jerseys were unveiled featuring NEEZO Studios’ branding. The excitement continued with the reveal of the on-court logo and in-arena visuals, marking a major moment of synergy between technology, design, and sports culture in Birmingham.
Fans can expect to see this partnership in action all season long, through visuals that elevate every game-day moment and reinforce the powerful intersection of creativity and athleticism.
Life Behind the Creativity: Episode 1
Our partnership with the Birmingham Squadron also made its on-screen debut in Episode 1 of our Life Behind the Creativity vlog series, where our Marketing Director, Chloé Maalouf, captured the excitement of seeing the NEEZO Studios logo unveiled on the Legacy Arena court during the New Orleans Pelicans vs. Houston Rockets game.
The episode offers a behind-the-scenes look at what this milestone means for our team and how moments like this bring our creativity to life in new and unexpected ways.
Looking Ahead
For NEEZO Studios, this partnership is a testament to our belief that design has the power to shape experiences; whether in real estate, entertainment, or professional sports. As we continue to expand across the US, Birmingham remains the cornerstone of our creative story and a symbol of the community-driven innovation that defines NEEZO Studios.
🔗 Read the full announcement from the Birmingham Squadron here: https://birmingham.gleague.nba.com/news/birmingham-squadron-partner-with-neezo-studios
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📣 For interviews, press kits, or more information, please contact:
Chloé Maalouf, Marketing Director
cmaalouf@neezostudios.com