Dino Night Presented by NEEZO: Raptors 905 vs Birmingham Squadron

Dino Night Presented by NEEZO Studios: Raptors 905 vs Birmingham Squadron

Chloé Maalouf

Dino Night, presented by NEEZO Studios, brought Raptors 905 vs Birmingham Squadron to life at Legacy Arena in Birmingham, Alabama during an unforgettable NBA G League matchup.

From arena-wide animations to a live halftime TV interview and a custom-designed giveaway shirt, this night was a full-scale creative experience, and one that felt especially meaningful for me and for our team at NEEZO.

As a studio with offices in Birmingham and Toronto, presenting a game that featured Raptors 905 while taking place in Birmingham felt like a true full-circle moment.

Why Presenting Dino Night Mattered to NEEZO

Presenting Dino Night wasn’t just about putting our name on the game, it was about shaping the experience.

The Dino Night theme was inspired by the Raptors mascot, and our role was to help bring that theme to life in a way that felt immersive, energetic, and memorable for fans in the arena. From the moment doors opened to the final buzzer, NEEZO’s creative work was woven throughout the night.

Hosting the game at Legacy Arena in Birmingham made it even more special. While our Toronto office (and NEEZO being founded in Toronto) has a natural connection to Raptors 905, our Birmingham team was on-site experiencing the energy in real time, a reminder of how our two offices come together on projects like this.

Arena-Wide Animations That Set the Tone

One of the most exciting parts of the night was seeing NEEZO’s animations playing across all screens throughout Legacy Arena.

These weren’t just background visuals, they were designed to enhance the Dino Night theme and amplify the game-day atmosphere. Seeing our animation work surround the court, react to the energy of the crowd, and become part of the live experience is always a powerful moment.

Besides other fun animations we created that get played throughout the game, check out this one that we made specifically for Dino Night:

Designing the Dino Night Giveaway Shirt

Another highlight of the night was the custom Dino Night giveaway shirt designed by NEEZO Studios.

The goal was to create something fun, bold, and instantly tied to the theme of the night. Watching fans put on the shirts and wear them throughout the game , and beyond, is one of those reminders of how physical design creates lasting connections.

For me, this is what experiential branding is all about: creating something tangible that fans associate with a moment they’ll remember.

A Live Halftime TV Interview

During halftime, I had the opportunity to take part in a live TV interview to talk about NEEZO Studios, our partnership with the Squadron, and why this game night was so significant to us.

Live broadcasts always bring their own energy, but it was a great opportunity to share the creative thinking behind the night and highlight the collaboration that made it possible. Representing NEEZO during a live NBA G League broadcast, in a city where one of our offices is based, was a proud moment for sure.

It’s important to me that we don’t just create the work, but that we also confidently stand behind it and tell the story.

Keep an eye out for the full interview video which will be released soon.

A Night That Connected Birmingham and Toronto

What made Dino Night truly special was how it connected our two offices.

With the game featuring Raptors 905 and taking place in Birmingham, it felt like both sides of our studio were represented in one shared moment. While our Birmingham team experienced the night in person at Legacy Arena, our Toronto office followed along closely, celebrating the work and the impact together.

Moments like this are a reminder of how powerful collaboration can be, even across cities (and countries).

More Than a Game Night

For me, Dino Night presented by NEEZO Studios was about more than basketball.

It was about:

Bringing a creative theme to life at scale
Connecting design, animation, and live broadcast
Creating an experience fans could feel, not just watch

It was a night that reflected what we strive for at NEEZO: thoughtful, immersive experiences that live beyond the screen.

Interested? Let's Talk.

📧 Get in touch with us at info@neezostudios.com (or head to the “contact” button above)

🔔 Follow us on social media at @neezostudios

📣 For interviews, press kits, or more information, please contact:

Chloé Maalouf, Marketing Director

cmaalouf@neezostudios.com