Vista Pointe at Port Imperial Case Study
How NEEZO Studios is powering the sales experience for Toll Brothers’ New Jersey waterfront development.
Vista Pointe Project Overview
Vista Pointe at Port Imperial is a luxury waterfront condominium development by Toll Brothers City Living located along New Jersey’s Hudson River waterfront.
To help communicate the scale, location, and lifestyle of the development, Toll Brothers City Living partnered with NEEZO Studios to create an interactive sales experience centered around a custom architectural scale model integrated with LiveSite® Community, as well as an exterior rendering.
The result is a connected presentation system that allows prospective buyers to explore the development through both physical and digital touchpoints, creating a more engaging and intuitive way to understand the community.
- Location: West New York, New Jersey, USA
- Partner: Toll Brothers City Living
- Project Type: Luxury Residential Development
- NEEZO Services: LiveSite® Community, Scale Model, Rendering
The Solution: A Fully Integrated Sales Experience
Toll Brothers City Living needed a solution that would allow visitors to experience Vista Pointe at Port Imperial in a more immersive and engaging way while providing sales teams with powerful tools to tell the development’s story.
The goal was to combine the clarity of a physical architectural scale model with the capabilities of modern interactive sales technology.
Interactive Scale Model
A detailed architectural scale model serves as the centerpiece of the Vista Pointe sales experience.
Designed and built by NEEZO Studios, the model provides an intuitive understanding of the community’s layout, waterfront location, and overall development vision. Integrated lighting transforms the model from a static display into an interactive presentation tool, helping sales teams highlight key areas of the project and create a more engaging buyer experience.
LiveSite® Community 3D Sales Software
To further enhance the sales experience, NEEZO Studios integrated the scale model with LiveSite® Community.
The real-time sales platform allows users to explore the development digitally while triggering lighting within the physical model, creating a direct connection between software and presentation. By combining digital information with a tangible representation of the community, visitors gain a clearer understanding of the project in a more interactive and memorable way.
Inspiring Rendering
In addition to the scale model and LiveSite® sales software, NEEZO Studios produced an exterior architectural rendering for Vista Pointe at Port Imperial.
The rendering helped visualize the future development and provided an additional marketing asset that complemented the physical and interactive components of the sales experience.
The Result
By combining a custom architectural scale model, LiveSite® Community, and architectural visualization, NEEZO Studios helped create a connected sales experience that allows prospective buyers to explore Vista Pointe through multiple touchpoints.
The result is a more engaging way to communicate the scale, location, and vision of the development while giving sales teams powerful tools to support the buyer journey.
Ready to Market Stronger?
Partner with the only global creative marketing and technology studio of its kind, built to bring ambitious ideas to life.
