Union City Case Study

How NEEZO Studios brought Metropia’s landmark master-planned community to life through integrated visualization and storytelling.

Union City Project Overview

Union City is a 12-acre mixed-use master-planned community developed by Metropia in Markham, Ontario. Bringing together residential towers, retail, office space, parks, recreation, and hotel-inspired amenities, the development introduces a bold new urban destination designed around connectivity, architecture, and elevated living.

To support the project’s launch, NEEZO Studios delivered a comprehensive suite of visualization and marketing solutions, including two custom architectural scale models, 24 photorealistic renderings, 2 cinematic animations, and aerial photography. Together, these assets created a cohesive marketing experience that helped communicate the scale, design, and vision of the community before construction was complete.

The Solution: A Fully Integrated Sales Experience

Launching a master-planned community of this scale requires more than a single marketing asset, it requires a connected visual story that communicates the project from every angle.

For Union City, NEEZO Studios developed an integrated sales and marketing solution that combined physical scale models, photorealistic renderings, cinematic animations, and aerial photography into one cohesive experience. Every deliverable was created in-house to ensure consistency across the presentation center, marketing campaigns, and buyer journey while simplifying project coordination through a single creative partner.

“It has been an absolute delight to work with Chloé, Kevin, and the entire NEEZO Team, for almost a year and a half now. They are true consummate professionals, who communicate very well, meet timelines and pivot well when we required them to make changes prior to our launch dates. No job is too small and the entire NEEZO Team went above and beyond to satisfy all our requirements with respect to our renderings, which we received many compliments from our Industry Colleagues, the Brokerage Community, and the General Public. They also created the scale model and community model for our master-planned community. We would recommend NEEZO’s services to anyone who is preparing for a launch – their attention to detail, communication skills, professionalism and pride in their work is second to none.”

Architectural real estate scale model of luxury condo in Boston crafted by NEEZO Studios

Metropia

Director of Sales & Marketing

Architectural Feature Scale Model

NEEZO Studios designed and fabricated a highly detailed feature scale model showcasing the first phase of Union City, including its three residential towers and the signature Union House amenity building.

Created as the centerpiece of the presentation center, the model allows prospective buyers to experience the architecture, landscaping, public spaces, and surrounding streetscape in remarkable detail, helping communicate the vision of the development long before construction was complete.

Explore our scale models: https://neezostudios.com/scale-models/

Architectural Massing Scale Model

To complement the feature model, NEEZO Studios also created a large-scale massing model illustrating Union City’s complete 12-acre master plan and its relationship to the surrounding Markham community.

The massing model provides valuable context by showcasing the placement of future buildings, parks, road networks, and nearby infrastructure, giving prospective buyers a broader understanding of how the community will evolve over time.

Explore our scale models: https://neezostudios.com/scale-models/

“We on-boarded Kevin, Chloé and the NEEZO team 12-18 months ago. We wanted Kevin and team to produce a Community Table and a Scale Model for our Union City Master-Planned Community. The first phase of this Master-Planned Community consists of 3 Towers and a stand-alone Amenity Hub, known as Union House. During the development process, we needed to change aspects of the Towers (Elevation, Balconies, etc.). The entire NEEZO Team was very accommodating to our required revisions and maintained their professionalism, patience and met all our delivery timelines, which was not an easy task. They planned many on-site visits, explained the process from start to finish and pivoted when required. They went above and beyond to meet our launch timelines.”

Metropia

Director of Sales & Marketing

Architectural Renderings

NEEZO Studios produced a collection of 24 photorealistic architectural renderings showcasing Union City’s architecture, interiors, amenity spaces, and public realm.

These visuals became key marketing assets used across print, digital, and presentation center materials, helping communicate the project’s design, lifestyle, and premium living experience with exceptional realism.

Explore our renderings: https://neezostudios.com/renderings/

Architectural Animations

To further immerse prospective buyers in the vision for Union City, NEEZO Studios created two cinematic architectural animations that brought the community to life through movement and storytelling.

The animations showcase the development’s architecture, public spaces, and surrounding environment, helping buyers experience the scale and character of the community in a way that complements both the renderings and physical models.

Explore our animations: https://neezostudios.com/animations/

Aerial Photography

To complete the marketing program, NEEZO Studios captured aerial photography of the project site and surrounding area.

These images and videos provided valuable context for the development’s location, transit connections, nearby amenities, and relationship to the growing Markham community while supporting both the renderings, animations, and marketing materials.

The Result

By combining 2 architectural scale models, 24 photorealistic renderings, 2 cinematic animations, and aerial photography, NEEZO Studios helped create a complete sales and marketing experience for Union City.

The result is a connected buyer journey that allows prospective purchasers to understand the community through multiple touchpoints while giving the sales team a cohesive set of marketing tools to communicate the project’s vision with confidence.

Beyond the final deliverables, Union City showcases the value of NEEZO’s one-stop approach. By delivering every major visualization and marketing solution through a single creative partner, Metropia benefited from a more streamlined process, consistent creative execution, and a unified brand experience from concept to launch. Following its release, Union City became one of the most successful real estate projects in Canadian history, selling more than 1,200 units in under three months.