The power of LiveSite®: Q&A with Director of Product Development
The Power of LiveSite®: Q&A with NEEZO Studios’ Director of Product Development
Chloé Maalouf
- July 30, 2025
At the forefront of real estate tech, NEEZO Studios’ LiveSite® platform has redefined how developers present, market, and sell new communities. From interactive site plans to smart inventory management and virtual configurable tours, LiveSite® offers a complete digital sales suite, all in one place. To go behind the scenes of what makes LiveSite® such a powerful tool for the industry, we sat down with Warren Pentz, our Director of Product Development. In this Q&A, Warren breaks down what makes LiveSite® unique, what problems it solves for developers and marketers, and why it’s helping to reshape the future of real estate sales.
Meet Warren Pentz, Director of Product Development
With over 10 years at NEEZO Studios, Warren serves as Director of Product Development, overseeing the ongoing growth and execution of LiveSite®, our proprietary real estate sales software, along with a range of other interactive experiences. He ensures these solutions continue to deliver value through innovation, usability, and performance. His leadership bridges technical development and client-focused strategy, playing a key role in advancing our proptech offerings in a rapidly evolving market.
What's been one of the most pivotal decisions in LiveSite®'s evolution so far?
“One of the most pivotal decisions was evolving the LiveSite® product family from being just a visual sales tool into a fully integrated, data-driven sales platform—and doing so in a way that works seamlessly across web, mobile and kiosk platforms. We knew from the start that today’s buyers expect access to information anytime, anywhere—whether they’re in a sales centre, at home on a tablet, or browsing on their phone. That insight drove us to build a platform that’s not only visually immersive, but also highly accessible and synchronized in real time.
By supporting both in-person and remote engagement, we’ve made it possible for developers to connect with buyers no matter where they are, and for sales teams to manage everything from one central source of truth. That decision helped transform our LiveSite® products into something that doesn’t just show what’s possible—it sells it, with consistency and scale.”
How is LiveSite® reshaping what it means to sell smarter?
“LiveSite® makes sales faster, more informed, and more immersive. Sales teams get real-time insights and control, while buyers get a self-guided experience that builds confidence. Smart selling today means having the right data, the right visuals, and the right tools all working together. LiveSite® doesn’t just support that workflow—it automates and enhances it, allowing teams to focus on building relationships, not managing spreadsheets.”
What is one challenge you've heard from developers or marketers that LiveSite® helps solve in a big way?
“A major challenge is the fragmentation of marketing materials and data, which often leaves buyers confused and sales teams managing outdated spreadsheets or PDFs. LiveSite® solves this by pulling everything into one unified platform—interactive 3D visuals, site plans, inventory, pricing, and digital contracts—all synced with a central data source like a CRM or ERP.
This not only ensures accurate, real-time inventory but also helps buyers clearly visualize the full development, understand what’s available, and make confident decisions—all from a single, consistent experience.”
How do you think LiveSite® influences the way buyers engage with unbuilt spaces?
“LiveSite® turns uncertainty into confidence. Buyers can walk through their future home, view it from any angle, explore finishes, or see how sunlight will hit their living room in the afternoon. That kind of interactivity shifts the buyer mindset from “Can I picture this?” to “I can see myself living here.” It’s no longer a leap of faith—it’s a fully immersive decision-making process.”
What do developers or marketers say after seeing LiveSite® in action for the first time?
“Often we will hear things such as “This is amazing, I love it!” or “Wow, I’ve never seen anything this immersive”. Typically developers and marketers are impressed with the visual fidelity of the scene, the simple and effective interface branding as well as the level of interactivity that Livesite® provides to explore their development with ease.”
In a somewhat crowded PropTech landscape, what makes LiveSite® truly stand out?
“What sets LiveSite® apart is that it’s not a bolt-on solution—it’s a purpose-built platform that combines high-end visuals with deep backend intelligence. We’re not just showing a home; we’re empowering developers and sales teams with tools to sell smarter, faster, and more transparently. LiveSite® is where storytelling meets technology, and no other platform integrates both sides as seamlessly as we do.”
If you could only describe LiveSite® in 3 words, what words would you use?
“Immersive. Intelligent. Scalable.”
Ready to Sell Smarter?
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📣 For interviews, press kits, or more information, please contact:
Chloé Maalouf, Marketing Director
cmaalouf@neezostudios.com