Q&A with VP of Digital Solutions: The Power Behind LiveSite®
Q&A with NEEZO Studios’ VP of Digital Solutions: The Power of LiveSite®
Chloé Maalouf
- June 4, 2025
At the forefront of real estate tech, NEEZO Studios’ LiveSite® platform has redefined how developers present, market, and sell new communities. From interactive site plans to smart inventory management and virtual configurable tours, LiveSite® offers a complete digital sales suite—all in one place. To go behind the scenes of what makes LiveSite® such a powerful tool for the industry, we sat down with Adam Simonar, our VP of Digital Solutions. In this Q&A, Adam breaks down what makes LiveSite® unique, what problems it solves for developers and brokers, and why it’s helping to reshape the future of real estate sales.
In a somewhat crowded PropTech landscape, what makes LiveSite® truly stand out?
“The LiveSite® Product Family is unique in its flexibility to meet the marketing & sales needs of any modern homebuilder. Whether the project requires something more streamlined, such as a 2D interactive siteplan to enable web-based sales, or an elaborate 3D immersive presentation for your sales center – LiveSite® has you covered.”
What feedback have you heard from clients using LiveSite® in their presentation centers or online?
“Our clients love the ease of use and impact that the LiveSite® Product Family brings to the table. In sales center environments, the powerful suite of tools empowers sales staff to present their project’s vision to buyers with unprecedented accuracy. When deployed online, these same powerful sales tools allow buyers to discover the project at their own pace, comparing between different lots, plans, or even design selections before making a purchase decision. Our clients love the way that LiveSite® Product Family acts as an extension and enhancement to their sales team and customer journey.”
One of our most elaborate LiveSite® partnerships is with Brookfield Residential (corporate). How have we incorporated LiveSite® to fast-track Brookfield's sales process and how has it shaped their success and efficiency?
“Our interactive sales tools, deeply integrated with Brookfield Residential’s website, have provided an industry leading experience for home buyers visiting their site. Buyers are able to visualize any of the 60+ active Brookfield communities across North America on any device, zeroing in on available lots that meet their requirements, and configuring the plans that are available on those lots. Paired with a robust data integration powered by Constellation HomeBuilder Solutions, the platform is truly unique in both data transparency and interactivity.”
How has LiveSite® been evolving to meet future market trends and tech demands?
“The LiveSite® Product Family is an evolution of over 10 years of industry experience and real-world project launches. The current generation of LiveSite® incorporates a range of sales-center and web based tools, allowing you to reach your buyers wherever they are. Our team of dedicated designers and engineers are constantly enhancing the platform with features such as CRM integration, self-serve content management, visual fidelity improvements, and more to ensure that the LiveSite® Product Family remains at the forefront of real estate marketing platforms.”
How does LiveSite® improve the buyer experience during the pre-sale process?
“Modern home buyers don’t want to just hear about their new home, or look at blackline floorplan drawings- they want to explore and customize it to their preferences, like you would with a new car purchase. The LiveSite® Product Family allows buyers to do exactly that, envisioning their future home, lot, and finishes to provide a cohesive picture before making the major decision of purchasing a new home. These features all help to improve buyer confidence, and increase the opportunity for upsells such as finishes selections and structural options to fit their needs.”
How is LiveSite® reshaping what it means to sell smarter?
“Selling smarter means providing an elevated experience both for buyers as well as the sales and marketing teams involved. Our solutions empower our clients to work more effectively, and connect with potential buyers on a deeper and more meaningful level throughout their home buying journey.”
How flexible is the suite of LiveSite® products — can clients mix and match based on their project's needs?
“Every homebuilder’s needs are unique. With this in mind, flexibility is at the center of all of our products, ensuring that the platform can meet the needs of any type of development and sales strategy. And in rare cases where a specific feature or request isn’t part of the platform, our team of engineers will enhance the system to meet the request.”
If you could only describe LiveSite® in 3 words, what words would you use?
“Seeing is believing!”
Want To See The Magic In Action?
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📣 For interviews, press kits, or more information, please contact:
Chloé Maalouf, Marketing Director
cmaalouf@neezostudios.com