Inside the 7.5ft Interactive Scale Model NEEZO Studios Created for Tennessee's Tallest Tower
Inside the 7.5ft Interactive Scale Model NEEZO Studios Created for Tennessee’s Tallest Tower
NEEZO Studios
- May 11, 2026
At the center of the Paramount sales gallery in Nashville sits a 7.5ft interactive scale model designed and built by NEEZO Studios, created to bring what will soon become Tennessee’s tallest residential tower to life through a more immersive and connected experience.
More than a traditional architectural model, the installation combines physical craftsmanship with real-time technology integration, redefining how large-scale residential developments are presented and explored within the sales environment.
Developed as part of a fully integrated sales gallery experience, the model works seamlessly alongside our newly evolved LiveSite® real-time 3D sales platform, creating a direct connection between physical and digital interaction.
A Physical Representation of Scale, Detail, and Design Intent
For projects of this scale, physical presence matters.
The Paramount scale model was designed to communicate the architectural identity, proportions, and complexity of the development in a way that static visuals alone cannot fully achieve. From the tower and podium design to the surrounding streetscape and amenity spaces, every element was developed with a high level of precision and craftsmanship.
At 7.5ft in size, the model creates an immediate visual and spatial understanding of the project, helping prospective buyers, investors, and visitors experience the development from a more tangible perspective.
As Nashville continues to evolve with larger and more ambitious residential developments, physical visualization tools like scale models remain one of the most effective ways to communicate scale and intent within the sales gallery.
Interactive Scale Model Integration with LiveSite®
What makes the Paramount model different is its integration with LiveSite®, NEEZO Studios’ interactive 3D real estate sales platform.
Through the touchscreen experience, LiveSite® controls and enhances the model in real time, connecting digital exploration directly to the physical environment. This creates a more intuitive and immersive way to navigate the development, explore units, and understand the project as a whole.
Rather than functioning as separate tools, the scale model and software were designed to work together as one connected system.
This level of integration transforms the traditional sales gallery into a more dynamic and intelligent experience, blending technology, interaction, and physical presentation into a single environment.
Built for Landmark Developments Across North America
NEEZO Studios has become the leading creator of scale models for landmark developments across North America, helping developers present complex projects through a combination of craftsmanship, technology, and immersive storytelling.
From luxury residential towers and mixed-use developments to large-scale master planned communities, NEEZO’s models are designed to go beyond physical representation alone. Each project is approached as part of a larger sales and marketing ecosystem, integrating visualization, interaction, and presentation into one cohesive experience.
For Paramount, that approach resulted in a smarter and more connected way to experience what will soon become Tennessee’s tallest residential tower, bringing together physical craftsmanship, real-time technology, and interactive sales tools into one unified system.
The project has also generated attention across the industry, including a feature from the Nashville Business Journal highlighting the innovative sales gallery experience behind the development.
Explore More
Explore the full Paramount case study and see how NEEZO Studios brought the integrated sales gallery experience to life:
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