How We Became North America's Leading Scale Model Maker
From Craft to Culture: How We Became North America’s Leading Architectural Scale Model Maker
Chloé Maalouf
- May 16, 2025
What started as a niche craft has now become a driving force in real estate storytelling, urban planning, and — unexpectedly — social media virality. Over the years, we’ve evolved from a passionate team of model makers into North America’s leading architectural scale model studio.
And recently? Our models haven’t just caught the eyes of architects and developers — they’ve blown up on TikTok, Instagram, and beyond.
Here’s a look at how we got here, why scale models still matter in a digital-first world, and what’s next for our studio.
Craftsmanship That Scales
Architectural scale models have always been about more than miniatures. They’re tangible stories — visual representations of vision, design, and community.
From master-planned communities to towering skyscrapers, our models help people see the future before a single brick is laid. Over the years, we’ve refined our process, combined traditional craftsmanship with cutting-edge tools (laser cutting, 3D printing, digital lighting), and worked with some of the most visionary architects and developers across the continent.
Today, we’re proud to be trusted by top firms across North America — not just for the quality of our models, but for our ability to bring complex ideas to life.
Check out our latest scale model reel below:
From Our Model Shop To Millions Of Views
We never expected our TikTok account to be part of our growth story. But here we are.
Our behind-the-scenes videos — showcasing everything from tiny furniture and before vs. afters to the mesmerizing detail of full community models — have reached millions of viewers, sparked comments from aspiring architects and city lovers, and built a community that’s fascinated by the process of turning big ideas into miniature realities.
We’ve gone viral on Tik Tok and Instagram (multiple times). Why? Because people love seeing the magic come to life. The cutting, the gluing, the painting — there’s something undeniably satisfying about watching precision unfold.
And more importantly, it’s reminded us that while scale models are tools for professionals, they’re also objects of wonder for everyone else.
👀 Check out our Tik Tok account here.
Why Scale Models Still Matter
In an increasingly digital world, physical models still hold a powerful place in real estate, planning, and design.
For developers: They’re the centerpiece of a presentation, bringing emotion and realism to a project pitch or sales center.
For architects: They offer a way to test and visualize spatial relationships in a way no screen can replicate.
For the public: They build excitement and trust around new developments by making them feel real — and relatable.
We’ve seen our models used in public consultations, investment meetings, city exhibitions, and of course, presentation galleries — where a well-crafted model often becomes the star of the show.
The Road Ahead: Bigger Ideas, Smaller Scales
We’re excited for what’s next. From experimenting with interactive lighting, AR integrations, and modular builds to collaborating on some of the most ambitious developments in North America, we’re just getting started.
And yes — we’ll keep posting the behind-the-scenes magic that’s turned so many curious viewers into fans (and clients).
Want To See The Magic In Action?
🔔 Follow us on TikTok and Instagram (and all our other socials) at @neezostudios or reach out to chat about how a scale model can elevate your next project.
📧 info@neezostudios.com
📣 For interviews, press kits, or more information, please contact:
Chloé Maalouf, Marketing Director
cmaalouf@neezostudios.com