Celebrating 200,000 Followers on TikTok: A Note From NEEZO's Marketing Director
Celebrating 200,000 Followers on TikTok: A Note from NEEZO Studios’ Marketing Director
Chloé Maalouf
- August 26, 2025
I always knew that NEEZO Studios’ architectural scale models had the potential to go viral and reach a global audience. Our models aren’t just miniatures, they are meticulously crafted stories in three dimensions, full of detail, creativity, and imagination. We were the first professional scale model company to be on TikTok back in 2021, sharing our scale models with a worldwide audience in a way no one had done before.
🔗 Check out our TikTok here: https://www.tiktok.com/@neezostudios
Leading the Way in Scale Model Storytelling
Reaching 200,000 followers is more than just a milestone, it’s proof that scale models can captivate and inspire audiences far beyond traditional real estate or design circles. By sharing videos of our models in action, we’ve transformed a centuries-old craft into a dynamic, shareable experience that resonates globally.
As a result, we’ve become the go-to scale model studio people recognize online, because we were the first in our space to consistently post content that showed both the artistry and skill behind what we do.
Our very first viral video happened in 2022, when we posted a video to the sound of “So you’re an artist”. This sound had just been gaining traction at the time and we knew that our scale models truly are a form of art and that our team consists of artists. So, we posted a video to that sound and 12.5 million views later, it is still one of the top performing videos to that sound on the platform.
What made it work wasn’t years of testing, it was timing, creativity, and the instinct to act on an untapped opportunity. We saw the potential, jumped in early, and have continued to put storytelling at the center.
Creating for Engagement, Not Just Display
When I think about what connects with people most, it’s not just the final model, it’s the process. Viewers love seeing how something is built: the laser-cut components, the tiny paintbrushes, the slow, deliberate assembly that transforms small pieces into a fully realized, miniature world.
Every like, comment, and share reminds us that people are fascinated by the artistry of our scale models. Our TikTok community is made up of design enthusiasts, architects, and fans from around the world who appreciate the precision, detail, and creativity that go into every model we build.
What This Means for Our Brand
For me, this milestone is a celebration, but it is also more than that. It’s a reminder that even traditional crafts like architectural scale modeling can find new life on social media, capturing imaginations worldwide. At NEEZO Studios, we’ll continue to push the boundaries of design, showcase our models in creative ways, and inspire audiences with the beauty and craftsmanship of our work.
To our team, our clients, and our followers: thank you for being part of this journey. Here’s to 200,000, and the next chapter in sharing the artistry of our scale models with the world.
Want To See The Magic In Action?
🔔 Follow us on social media at @neezostudios
📧 info@neezostudios.com (or head to the “contact” button above)
📣 For interviews, press kits, or more information, please contact:
Chloé Maalouf, Marketing Director
cmaalouf@neezostudios.com